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Top PR tips for getting your release covered by bloggers

As a regular and long standing blogger in the social, mobile, advertising, tech and digital marketing spaces, I regularly receive approaches from PR companies hoping to promote a client’s release. I receive between 1 and 5 per week depending what is going on in the market. To save my time, and the poor PR’s time, [...]

By Andrew Grill | Posted October 29, 2010 in blogs, social media | Tagged advertising, blogger outreach, blogger relations, blogging, blogs, digital marketing, mobile, pr release, pr tips, press release, public relations, social, social media, tech | Comments (8)

Xtract launches industry’s first social intelligence solution as a service

I received some interesting news from my friends at Xtract – press release below – looks interesting. Jouko and the team are a very smart bunch, as I have blogged previously. Social Links On-Demand gives mobile operators 39 per cent faster payback time Helsinki, Finland and London, England — 20 May 2009 – From today, [...]

By Andrew Grill | Posted May 20, 2009 in social networking | Tagged advertising, community dynamics, cost per relevant audience, CPRA, crm, Emily McDaid, Hatch PR, Julien Theys, marketing, mobile advertising, mobile social media, operators, pay-as-you-go service model, press, press release, SaaS, screen digest, social intelligence, social links, Social Links On-Demand, social media, social networking, targeted advertising, viral, Xtract, xtract.com | Comments (4)

Search goes social as itsmy.com selects Taptu mobile search engine

The lovely Elissa at Racepoint Group sent me a recent release about itsmy.com and Taptu. Recently I had the chance to meet and interview Steve Ives who is the CEO of Taptu so I’m happy to post the release below verbatim. Well done Taptu! Taptu chosen to provide search functionality for over two million users [...]

By Andrew Grill | Posted November 5, 2008 in mobile search | Tagged itsmy.com, mobile search, press release, racepoint group, social networking, social search, taptu | Comments (0)