London Calling » mobile

Huge QR code seen in London street – is this the future?

I saw this in a street in SOHO in London, a huge QR code hung on a building. As I took this photo, I overheard some people nearby saying “So what, you just take a picture of it? That’s wicked.” Following my tweet about this, Raimo van der Klein (CEO of Augmented Reality leader Layar) tweeted [...]

By Andrew Grill | Posted July 19, 2011 in mobile | Tagged AR, Augmented Reality, Layar, mobile, qr code, qr code skeptic, Raimo van der Klein, rhymo, social media, SOHO | Comments (0)

Outdoor advertising is not dead. Outdoor + social + mobile = win

I’m a big fan of outdoor advertising (hey I even used it to propose to my now wife in Sydney back in 2004 using 3 Vespa scooters towing signs each spelling out marry-me-Samantha and following her around Sydney during her morning walk to the harbour bridge). As recent visitors to the Royal wedding would have [...]

By Andrew Grill | Posted May 5, 2011 in advertising | Tagged advertising, bacardi, bacardi facebook, bacardi status update, Clear Channel, google, google voice search, great outdoor campaigns, Havas media, JCDecaux, london, london underground, look media, mobile, mobile advertising, ocean outdoor, ooh, out of home, outdoor, propoal, royal wedding.london visitors, scooter proposal, social, social media agency, socialyse, vespa proposal sydney, wedding proposal, Westfield, Westfield London | Comments (2)

Online Marketing Conference and Exhibition 2011 review

I was honoured to be asked to present a keynote at this year’s Online Marketing Conference & Exhibition held at the East Midlands Conference Centre, within the University of Nottingham’s campus. This post has been composed and published on the train back from Nottingham to London (thanks to East Midlands Trains free WiFi). The event [...]

By Andrew Grill | Posted March 21, 2011 in social media | Tagged #omce2012, about.com, AT&TNottingahm, backtweets, conference, DK, east midlands conference centre, emcc, flickr, Getclicky, gogle alerts, google, google profile, Graham Jones, grahamjones, iPad, klout, left prefrontal cortex, managefilter, mediasnackers, mobile, peerindex, prefontal cortex, slideshare, social, social media, social networking, Tippex, tweetdeck, University of Nottingham, url shortener, visible intelligence, visible technologies | Comments (2)

Foursquare fatigue and what it means for Facebook deals

I’m a big fan of foursquare, I always have been but even I am getting a little fatigued. All that checking in with no real benefit is starting to make me question why I use foursquare at all. With the recent announcement that Facebook Deals is now available in the UK, it is worth looking [...]

By Andrew Grill | Posted February 1, 2011 in facebook, location based services | Tagged 4sq, Emily White, facebook, Facebook deals, Facebook places, foursqauare fatigue, foursquare, foursquare London office, foursquare office, groupon, Joanna Shields, lbs, location based advertising, mobile, mobile social networking, normob, social media, the future of foursquare, twitter, twitter London office | Comments (9)

Proof that the mobile really is personal media

I read with interest the news that there is to be a class action brought against Apple for allegedly allowing personal information gleaned from iPhones and iPads to be sold to advertisers. Apple is being sued sued over claims that applications for the company’s iPhone and iPad transmit users’ personal information to advertising networks without [...]

By Andrew Grill | Posted December 29, 2010 in social media | Tagged Alan Moore, apple class action, class action, iPad, iphone, iPod, mobile, mobile advertising, mobile marketing, mobile social media, peer advocacy, personal information, personal media, personal media device, social networkigng, the glittering allure of the mobile society | Comments (1)

FT.com Publishes ‘Mobile in the Boardroom’ Report

New report finds that business professionals are significantly more willing to pay for online mobile content than consumers. • 60 per cent of business professionals use their handsets to browse content on the mobile web • Over 40 per cent of business professionals use their handsets to access news and current affairs content • iPhone [...]

By Andrew Grill | Posted December 9, 2010 in social media | Tagged financial times, FT mobile, FT mobile boardroom report, ft.com.Steve Pinches, mobile, mobile in the boadroom | Comments (1)

My Taptu for Android and iPhone to challenge Flipboard & eliminate “filter failure”

Taptu, the social media and technology company, is announcing the release of My Taptu, its new social news aggregator available for the iPhone, iPod Touch and Android devices. Aimed directly at solving the problem of information overload (or what’s been called “filter failure”), My Taptu gives you instant access to the latest buzz on all [...]

By Andrew Grill | Posted November 9, 2010 in mobile, social media | Tagged androd, flipboard, information overload, iphone, Mitch Lazar, mobile, my taptu, mytaptu, rss, social, taptu | Comments (2)

Top PR tips for getting your release covered by bloggers

As a regular and long standing blogger in the social, mobile, advertising, tech and digital marketing spaces, I regularly receive approaches from PR companies hoping to promote a client’s release. I receive between 1 and 5 per week depending what is going on in the market. To save my time, and the poor PR’s time, [...]

By Andrew Grill | Posted October 29, 2010 in blogs, social media | Tagged advertising, blogger outreach, blogger relations, blogging, blogs, digital marketing, mobile, pr release, pr tips, press release, public relations, social, social media, tech | Comments (8)

23 million people in the UK already using their mobile phones to make purchases

Research from the Internet Advertising Bureau finds that smartphone users are 63% more likely to engage with m-commerce New research from the Internet Advertising Bureau – the trade association for online and mobile advertising – reveals that mobile commerce has already become widely adopted in the UK, with 51% of mobile owners (23 million people) using [...]

By Andrew Grill | Posted October 18, 2010 in mobile | Tagged Alex Kozloff, consumers, IAB, IABUK, Internet Advertising Burea, m-commerce, mobile, purchases | Comments (13)

Will social networking drive mobile internet adoption?

Amazingly I have held this post in draft for over 12 months (I have been busy working with blue-chip clients in social media and running after a 4 year old). I was prompted to take it out of draft and publish it as a result of a BBC story I read today: “Facebook driving mobile [...]

By Andrew Grill | Posted October 15, 2010 in mobile social networking | Tagged 360.com, facebook, mobile, mobile social networking, Morgan Stanley, orange, Social Life, social networking, teenagers don't twitter, twitter, vodafone 360 | Comments (5)

The new Telegraph iPad app and why reach and frequency is dead on mobile

I just got my hands on the new Telegraph UK app and it’s a nice piece of work by Tigerspike, who were also responsible for the Australian iPad app (shown below). As regular readers would know, one of the primary reasons I invested in an iPad was to read newspapers. I actually already read the [...]

By Andrew Grill | Posted September 21, 2010 in advertising, iPad | Tagged audi, australian, australian ipad app, frequency, iPad, mobile, mobile advertising, reach, relevance, social media, telegraph, telegraph app, Tigerspike | Comments (3)

When an “interruption in transmission” = an own goal by ITV and what it means for the future of advertising

By now everyone knows that news that on the weekend, the ITV High Definition (HD) channel missed the first goal scored by England due to an “interruption”. it was actually an ad. While many people have (rightly) beaten up ITV and their commercial approach, the incident points more towards how things will look “beyond advertising” [...]

By Andrew Grill | Posted June 15, 2010 in social media | Tagged advertising.the future of advertising, beyond advertising, England World Cup, hd, itv, ITV blunder, ITV HD, ITV own goal, just like real life, mobile, peer advocacy, social media, tv advertising, world cup | Comments (1)

IAB UK expands mobile team with new appointment

IAB to drive research in the mobile industry with appointment of Alex Kozloff as dedicated mobile manager The Internet Advertising Bureau – the trade body for online and mobile advertising – has appointed Alex Kozloff, former media research manager at Unanimis, to expand its mobile research and education programme in the UK. Working alongside head [...]

By Andrew Grill | Posted May 23, 2010 in mobile | Tagged advertising, Alex Kozloff, Guy Phillipson, IAB, IABUK, internet advertising bureau, Jon Mew, mobile, mobile evangelist, mobile marketing, mobile research, Unanimis | Comments (1)

Last carnival of the mobilists for the decade #204

I have the pleasure of rounding out 2009 with the final Carnival of the Mobilists for the year – and for the decade! When I think back to where I was and what I was doing 10 years ago in 1999, and where I am in the world now – it has been an amazing [...]

By Andrew Grill | Posted December 15, 2009 in mobile | Tagged @cotmobilists, Ajit Jaokar, carnival, cotm, Dr Jim Taylor, mobile, mobile advertising, mobile marketing, mobile social networking, mobilists, msearchgroove, orange, Orange On, peggy salz, Raj Singh, Rudy de Waele, social networking, Thibaut Rouffineau, Tomi Ahonen, vodafone, vodafone 360, Volker Hirsch | Comments (6)

GoMo News magazine showcases mobile thought leadership

Bena Roberts and the team at GoMo news asked thought leaders in the mobile space to share a mix of insight, due diligence and perception with us. What they got was a number of razor sharp articles piercing the heart of the mobile marketing, mobile advertising, barcode and mobile search space. The resulting essays in mobile hope to make [...]

By Andrew Grill | Posted October 6, 2009 in thought leadership | Tagged barcode, bena roberts, digital newspaper, gomo, gomo news, issuu, mobile, mobile advertising, mobile barcodes, mobile esats, mobile marketing, mobile search, mobile social networking, opinion, thought leaders | Comments (2)

Brands expect investment in mobile marketing to double

ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone. London – 17 September 2009: Marketers are expected to increase investment in mobile this year, as brands continue to recognise mobile as an integrated part of their marketing strategy, according to research from organisers of [...]

By Andrew Grill | Posted September 17, 2009 in mobile marketing | Tagged ad tech, ad tech london, ad:tech London, adtech, advertising, agency buyers, akqa, brands, Contagious Magazine, dan rosen, Emily Hare, google, Grey London, gsma, Henry Stevens, James Easterbrook, James Parton, Jon Willams, london ad show, london marketing conference, mobile, mobile marketing, mobile marketing show, My Agency, o2, Robert Hamilton | Comments (1)

The MMA are totally embracing mobile for London event

I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months. As an example of the MMA “drinking their own champagne” (I like this expression so much [...]

By Andrew Grill | Posted September 16, 2009 in mobile | Tagged agencies, Aleksandr OrlovKees Mulder, BAFTA, brands, COI, google, Kodak, Mike Parsons, mma, MMA briefing, mobile, mobile advertiisng, mobile marketing, mobile marketing association, Paul Berney, Paul Taylor, Tribal DDB | Comments (0)

New magazine covering social, mobile & enterprise launches

I am delighted to have been asked to contribute to the new “Point Zero” online magazine – just launched by Mark Johnstone from Point Zero Media. Naturally, the magazine is not in paper form but in a easily readable online format. It has a good cross section of articles covering a variety of “point zero” [...]

By Andrew Grill | Posted September 5, 2009 in opinion | Tagged Alan Flack, Alastair Mitchell, Amy Kean, Andrew Cooper, bmw, BMW social media, BMW X1, corporate social media, Cow, Damien Byrne, David Hogben, Dirk Singer, DMA, enterprise, enterprise 2.0, Freddie Laker, gypsii, huddle, IAB, IAB uk, IABUK, IBM, Jackie Fast, Jenni Lloyd, mark johnstone, meerkat, mma, mobile, mobile 2.0, mobile advertising, mobile social media, msearchgroove, Ninety Ten, Nixon McInnes, Nudge, Nudge London, online magazine, Paul Berney, peggy salz, Peter Wilson, Phil Guest, point zero, point zero media, Sage, Sage UK, Sapient, Selectminds, slideshare, social, social media, Sulake, t-mobile, this is cow, thisiscow, Tony Douglas, twitter, Wimbledon | Comments (2)

Advertising in 2020 – a sneak peek from Ogilvy and Acision

I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space. You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://lc.tl/ad2020 to access this blog post. [...]

By Andrew Grill | Posted August 1, 2009 in advertising | Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value | Comments (83)

Carnival of the Mobilists 181 is at London Calling

This week the carnival comes to you from a city that has just hosted one of the word’s most famous sporting carnivals – the Wimbledon championships. Last time we hosted the Carnival, it was the G20 that focused the eyes of the world on dear old London. As we all know by now, Roger Federer [...]

By Andrew Grill | Posted July 5, 2009 in carnival | Tagged Augmented Reality, carnical of the mobilists, carnival, cotm, IBM, mobile, mobile evangelist, mobile web, mobity, sporting apps, tennos, thought leadership, twitter, twitter book, twitter business, twitter case studies, Wimbledon | Comments (7)

Adfonic launches mobile ad marketplace to rival AdMob

I have been watching the Adfonic guys with interest since I met them in London prior to Mobile World Congress. I saw Paul and Wes last night at a function pre-launch and I asked them who they saw their major competitors were. “Admob” was the answer. I’m happy to give them some promotion below and [...]

By Andrew Grill | Posted July 1, 2009 in advertising | Tagged ad platform, adfonic, admob, agencies, brands, mobile, mobile ad platform, mobile advertising, Paul Childs, Victor Malachard, Wesley Biggs | Comments (5)

Search works founder goes mobile and launches SOMO

I picked up this article in New Media Age about Nick Hynes, who successfully founded the Search Works has started a new mobile agency called SOMO. According to the article, the agency is also being backed by ex-Overture CTO Carl Uminski and Simon Edelstyn, former director of syndication at Google. Somo, which currently employs nine staff, will [...]

By Andrew Grill | Posted June 12, 2009 in advertising | Tagged Alex Farber, Carl Uminski, full-service mobile advertising agency, mobile, mobile advertising, mobile agency, mobile campaigns, mobile marketing, New Media Age, Nick Hynes, nma, Simon Edelstyn, SOMO, somoagency, somoagency.com | Comments (1)

Interview with Klaas Weima from Energize.nl at Mobile Monday Amsterdam

After coming off stage from a really enjoyable presentation at Mobile Monday Amsterdam, Klaas Weima from Energize.nl asked if I would be prepared to do podcast, and at the same time Matthijs Van Den Broek from Marketing Facts asked if he could do a Vodcast about my talk. I was delighted to participate, and [...]

By Andrew Grill | Posted June 2, 2009 in mobile | Tagged "Klaas Weima", "Matthijs Van Den Broek" MoMo, advertising, agencies, andrew grill, brands, energise, keynote, marketingfacts, mobile, mobile marketing, mobile monday, mobile success stories, moibile advertising, MoMo 11, personal, podcast, presenting, thought leadership, Vimeo, voidcast | Comments (2)

sneak peek at upcoming UK mobile advertising survey

Ahead of the UK mobile advertising conference to be held in London on June 15, where the results of a groundbreaking survey on UK mobile advertising usage will be revealed – we have some interesting stats that have just been released below: 64% of consumers would grant permission to receive mobile advertising if they are incentivised FIVE advertisements [...]

By Andrew Grill | Posted May 28, 2009 in research | Tagged advertising, advertising statistics london, conference, discount code, london conference, london mobile conference, mobile, mobile ad research, mobile ad stats, mobile ad survey results, mobile advertising, mobile advertising slow, mobile advertising stats, mobile advertising success, mobile advertising survey, mobile advertising uk, mobile incentives, mobils statistics, UK mobile advertising, uk mobile stats | Comments (6)

Carnival of the mobilists 172 at mobilestance.com

This week’s carnival of the mobilists is over at mobilestance. As always, here you can read a weekly roundup of the very best in mobile writings from across the blogosphere about mobile applications, mobile advertising & marketing, mobile web, handsets and hardware. As always a great read, so head over to mobilestance and take a look.

By Andrew Grill | Posted May 4, 2009 in carnival | Tagged carnival 172, carnival of the mobilists, cotm, handsets, hardware, mobile, mobile advertising, mobile advertising & marketing, mobile applications, mobile marketing, mobile web, thought leadership | Comments (0)

With mobile it’s personal – marketers must respect customer information

Here is a lesson in how not to use mobile as a channel. I just had an experience that proves to me that some companies still don’t get the personal nature of mobile, and the overarching need to ask PERMISSION to engage. I won’t name the company concerned because they have removed my mobile number [...]

By Andrew Grill | Posted April 30, 2009 in mobile | Tagged 3 P's, bad customer experience, marketing, mobile, mobile advertising, mobile channel, mobile marketing, permission, personal, preference, privacy, SMS marketing, unsolicted SMS, user data | Comments (0)

The battle between the suits and the creatives is back on

I caught an interesting article in today’s Financial Times by John Gapper titled “Madison Avenue feels the squeeze“. In the article, John looks at how the battle between the “suits” (account execs) and the creatives (the ones who craft the campaigns) seems to be back on. Quoting from the article, John says “Four decades later, [...]

By Andrew Grill | Posted April 30, 2009 in mobile | Tagged advertising, always connected, analogue, creatives, credit crunch, digital, digital agencies, financial times, FT, Gen C, John Gapper, madison avenue, media buying, media planning, mobile, mobile advertising, recession, suits | Comments (0)

40% of UK mobile users want mobile ads says KPMG survey

An interesting survey by KPMG has shown that 40 percent of UK respondents indicated they are willing to watch ads on their mobiles in return for free music, followed by 28 percent who will view ads to access instant messaging. These figures are even higher globally – 49 percent for free music and 44 percent [...]

By Andrew Grill | Posted April 9, 2009 in mobile | Tagged 40% want mobile ads, kpmg, kpmg mobile survey, mobile, mobile ad survey, mobile advertising, mobile advertising survey, mobile survey, music, uk mobile survey | Comments (3)

Carnival of the mobilists 167 – G20 special edition

This week sees London host two important events, one being the G20 meeting, the other is carnival of the mobilists, hosted right here in London at London Calling. For those of you who don’t know much about the carnival – have a look at www.mobili.st and to the one person this week who emailed me thinking [...]

By Andrew Grill | Posted March 29, 2009 in carnival | Tagged 3g enabled, 7th mass media, Africa mobile costs, Ajit Jaokar, Amazon kindle, America, andrew grill, australia, Barack Obama, blogs, carnival, carnival 167, carnival of the mobilists, Chetan Sharma, china, clud services, cotm, Dennis Bournique, embedded clients, eu, european union, G-20, G20, G20 mobile summit, G20 summit, G20 summit special edition, geekcast.fm, Gordon Brown, india, iphone, iPhone myth buster, James Cooper, Kevin Rudd, london calling, Luxembourg, Martin Sauter, mjelly, mobile, mobile advertising evangelist, mobile blogger, mobile broadband, mobile markets, mobile opinion, mobile sensors, mobile social networking, mobile tribe, mobili.st, mobility, Per-Fredrik, sydney, Tomi Ahonen, twitter, United Kingdom, us iphone traffic, wap review, wireless moves | Comments (3)

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