I have Twitter CEO Dick Costolo to thank for a new analogy to debunk pundit thinking on mobile advertising. Yesterday in Barcelona, Dick gave a great speech at the annual Mobile World Congress. You can watch his 30 minute speech online, where “registration” (for spam collection) is required but it is free. Dick said that [...]
By Andrew Grill
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Posted February 15, 2011
in mobile advertising
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Tagged Addicted to connectivity, apple, barcelona, dell streak, Deloite report, Deloitte, Deloitte Addicted to connectivity, Dick Costolo, dickc, econsultancy, Galaxy tablet, google, iads, iPad, ipad-vertising, ipadvertising, main screen, mobile advertising, mobile world congress, Motorola Xoom, MWC11, Perspectives on the global mobile consumer, Samsung Galaxy, second screen, Seeker Wireles, techcrunch, Twitter CEO
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Mobile advertising in 40 seconds. This is the shortest presentation I think I have ever given! I ran into Jeb Brilliant outside the Spinvox stand in Barcelona and he pointed his phone at me and said talk! The result is me explaining the Gigafone full screen permission based solution in just 40 seconds. He also [...]
By Andrew Grill
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Posted March 1, 2009
in advertising
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Tagged Gigafone, Jeb Brilliant, Kerry Ritz, mobile advertising, mobile world congress, MWC, Palringo, Rafi Ton, spinvox, Veronica Livshits, video interviews
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On Monday 16th February at Mobile World Congress, Telecom TV held one of their Main Agenda sessions on Mobile Advertising – posing the question: “What role can Mobile Advertising play as operators seek to finance consumer data applications? What makes us think that users want or will tolerate advertising as part of their already expensive [...]
By Andrew Grill
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Posted February 16, 2009
in advertising
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Tagged barcelona, Gigafone, gsma, Henry Stevens, Martyn Warwick, mobile advertising, mobile advertising debate, mobile advertising education, mobile advertising video, mobile debate, mobile world congress, MWC, Tanya Field, telecom tv, telecomtv, Telefonica O2
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16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining mobile audience metrics that will enable media and advertising agencies, brands and publishers to deliver better mobile advertising campaigns. The study, part of the GSMA’s Mobile Media [...]
By Andrew Grill
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Posted February 16, 2009
in mobile
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Tagged 3, GSM Association, gsma, mobile advertising, mobile world congress, moibile metrics, MWC, o2, orange, t-mobile, UK mobile operators, vodafone
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Full disclosure: Gigafone is a client and we are incredibly excited to announce a new digital advertising platform with some truly outstanding partners. The reason I am excited, is that as part of my 2009 year of action, we’re helping to drive some of the change sorely needed in the mobile advertising space – namely A [...]
By Andrew Grill
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Posted February 16, 2009
in mobile
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Tagged Aditon, barcelona, demographic targeting, Gigafone, Icom Group, Liquid Air Lab, mobile advertising solution, mobile world congress, MWC, Ochre, open digital marketplace, OwnSkin, Palringo, Sponge Group, Vizimo, Xtract, Yodel Digital
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The year is already starting to fill up with a range of speaking engagements across Europe – summarised below. If you would like to invite me to speak at your next event, please contact me directly or call +44 788 198 6694 (GMT +1 timezone). Mobile World Congress – Ogilvy Telco Conference, Barcelona 19 – [...]
By Andrew Grill
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Posted February 5, 2009
in speaking
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Tagged "web goes mobile" "Brussels November 2009", ad:tech London, adtech, conference, conference speaker, dialog konferansen, dialogue conference, digital training company, dinner speaker, guest speaker, IIR conference, IIR mobile advertising conference, Keynote Speaker, mc, MEX, MEX 2009, mobile advertising, mobile advertising evangelist, mobile evangelist, mobile internet 2009, mobile marketign course, mobile marketing summit, mobile monday, Mobile Monday amsterdam, mobile social networking, mobile speaker, mobile user experience, mobile world congress, momo, Ogilvy telco conference, presenter, speaking, speaking engagements, The Next Speaker, thought leader, visiongain, Visiongain MAMA awards, visonary
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MobileMonday Barcelona and the Mobile Monday Community are organizing Mobile Peer Awards during the Mobile World Congress in Barcelona. The February 16th event is expected to draw several hundred participants to see which of the international candidates are most successful in the eyes of the peers. The competitors have been selected by local MobileMonday chapters [...]
By Andrew Grill
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Posted January 26, 2009
in mobile world congress
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Tagged Addict Digital Medi, aka-aki networks, Aradiom, Babajob.com, Big in Japan, bioLocate, Dial2Do, early-stage startups, emerging startups, Fortumo, fring, Getjar Networks, Keynetik, Mob4Hire, mobile monday, Mobile Monday Bangalore, mobile monday barcelona, Mobile Monday Berlin, Mobile Monday Brussels, Mobile Monday Buenos Aires, Mobile Monday Copenhagen, Mobile Monday Dallas, Mobile Monday Dublin, Mobile Monday Estonia, Mobile Monday Istanbul, Mobile Monday Jakarta, Mobile Monday Lithuania, Mobile Monday Madrid, Mobile Monday Munich, mobile monday peer awards, Mobile Monday Silicon Valley, Mobile Monday Sweden, Mobile Monday Sydney, Mobile Monday Tel Aviv, Mobile Monday Vancouver, Mobile Monday Washington DC, mobile peer awards, mobile start-ups, mobile world congress, MobileMonday, Mobintech, MWC, Orbster, Oxynade, PopCatcher, Soonr, Tellmewhere, Unkasoft Advergaming, Xumii
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Russian mobile advertising pioneer Gigafone unveiled as sponsor of the world’s biggest global mobile short film festival. 21st January 2009, Moscow Russia: Gigafone, the leading Russian mobile advertising provider, has today announced its sponsorship of the MOFILM Short Film Festival , to be hosted by Kevin Spacey, in Barcelona at the Mobile World Congress (16-19th [...]
Two-time Academy Award-winning actor and director Kevin Spacey will headline at the GSMA’s Mobile World Congress (16-20 February 2009) in Barcelona, as host of the MOFILM Mobile Short Film Festival and mobile entertainment keynote speaker. The MOFILM Mobile Short Film Festival is the first of its kind, and highlights the increasing influence of the mobile [...]
By Andrew Grill
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Posted January 21, 2009
in mobile world congress
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Tagged 3gsm, barcelona, GSM Association, gsma, Kevin Spacey, mobile advertising, mobile films, mobile industry, mobile short film festival, mobile world congress, mofilm, MWC, short film festival
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Posted from Barcelona Airport – on the way back from Mobile World Congress. Logged onto the Kubi WiFi access point in the airport. Before connecing via my BT OpenZone roaming account, I thought I’d check the roaming charges – on Kubi access is 12.7p per minute! That’s £7.62 per hour! In contrast, my Vodafone data card [...]
By Andrew Grill
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Posted February 15, 2008
in mobile world congress
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Tagged 3G broadband, 3gsm, airport wifi, arun, arun sarin, barcalona, mobile, mobile world congress, roaming, vodafone, WiFi
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Barcelona, February 13th 2008. Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, today announced that it is working with zone detection technology provider Seeker Wireless for the provision of location-based charging. With its expertise in rating and charging, Acision will initially launch “HomeZone” to enable operators [...]
New solution location-enables mobile advertising inventory without the need for GPS Barcelona, 12th February 2008 – Seeker Wireless, the leader in location and zone detection technology, today announced a new innovative solution for mobile advertising that applies location to standard cellular handsets to drive adoption of mobile advertising. The SeekerZone™ Mobile Advertising Platform provides the [...]
Over at MobiAD news, their topic of the week is one of my posts – using location for mobile advertising. No comments yet – anyone feel like contributing? This will be a hot topic at the Mobile World Congress in Barcelona next month.
