This week has been a big week for the iPad. Not only did Steve Jobs launch the iPad2 on March 2nd, there has been a lot of discussion in the UK about iPadvertising as well as how iPad publishers are being treated by Apple. Image credit: Reuters. I first used the term “iPadvertising” on my [...]
By Andrew Grill
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Posted March 4, 2011
in iPad
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Tagged 30% apple cut, apple, brands, econsultancy, Forrester, Forrester iPad, Forrester ipad2, FT ipad, FT iPad app, iAd2, impedence, iPad, ipad advertising, ipad2, ipadvertissing, mobile ads, mobile advertising, mobile operators, New Media Age, nma, premium rate SMS, Project magazine, PRSMS, publisher, Quattro Wireless, Sean King, Seven publishing, Steve Jobs, TV-Radio-Outdoor-Web-Mobile-iPad-Social, Virgin Project, walled garden
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Full disclosure: Gigafone are one of my clients. I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone. Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving. Knowing that thought leaders [...]
By Andrew Grill
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Posted February 12, 2009
in advertising
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Tagged 3D user profiles, advertisers, Alan Moore, analytics, brands, communities dominate brands, cost per relevant audience, Gigafone, Jouko Ahvenainen, measuring mobile campaigns, mobile advertising, mobile marketing platform, mobile metrics, mobile operators, social media, social media marketing, Xtract
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A recent report in London’s Financial Times by Tim Bradshaw claims that “The global economic downturn is set to hit advertising on mobile phones until at least 2010, when marketing agencies expect clients to increase their budgets. Advertising agencies say clients are reining in their marketing spending and focusing on proven mediums such as mass audience television [...]
By Andrew Grill
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Posted October 14, 2008
in opinion
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Tagged advertising downturn, advertising on mobile, credit crunch, disruptive play, economic downturn, financial times, FT, mobile ad spending, mobile advertising, mobile operators, tim bradshaw
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Much has been written in UK newspapers about the “Aldi effect” – as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK and switch to lower cost retailers to save money. Traditional retailers such as Tesco are acutely aware of this phenomenon and are plotting to counter the [...]
By Andrew Grill
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Posted August 25, 2008
in advertising
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Tagged advertising awards, aldi, aldi effect, aldi effect mobile advertising, aldi effect on advertising, cannes lions, consumer spending, context, credit crisis, credit crunch, credit crunch and mobile advertising, economy, mobile advertising, mobile operators, permisison based, profile, q research, recession, relevant, targeted, tesco, Tomi Ahonen
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