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First look at Google Latitude – location sharing made easy

I’m delighted to see Google launch their Latitude product, as I have been saying for some time privately as well as during my numerous presentations on location and location advertising that this would be the next step for Google mobile maps (GMM). As Google have the monopoly on worldwide automated location determination (via their GMM [...]

BlogLoc: a simple where am I? for your blog

London Calling has a wide and varied audience, and sometimes on the comments section on individual posts we see some real gems. Last week, Rainer Simon at BlogLoc left a comment on my Locatik service launch post about his own location service. Curious to find out more, I headed over to www.blogloc.com to satisfy my [...]

Location Based Advertising – an introduction

Recently I was asked to respond to some questions around Location Based Advertising as part of an opinion piece. I thought it would be useful to republish my responses here, and promote some debate on the issue of location based advertising. What does location based (aware) advertising actually entail? Could you give some real life [...]