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Location Based Offers (LBO) – valid business model or just more L-BS?

Following on from my recent post on “Foursquare fatigue”, and the recent launch of Facebook deals in the the UK, I thought it would be a good time to look at these initiatives, from both the consumer angle as well as the retailer. Anecdotal discussions with a number of retailers as well as consumers point [...]

By Andrew Grill | Posted February 13, 2011 in location based offers, location based services | Tagged AdMarvel, Alistair Goodman, facebook, Facebook deals, Facebook places, foursquare, gps, groupon, LBO, lbs, location, Location Based Offers, location bs, m&s, marks & sparks, marks and spencer, mobile coupons, o2, O2 media, O2 more, placecast, Sean Gregory, social media week, starbucks, starbucks lbs, starbucks location | Comments (6)

Unilever testing mobile coupons and barcodes

As reported in Mobile Marketer Magazine by Giselle Tsirulnik, Unilever have been looking at the effectiveness of mobile coupons. Stephanie Kovner-Bryant, senior integrated marketing manager of Unilever was quoted in the article as saying “The reason we wanted to test this it is it is an exciting technology for us. A big part of strategy has [...]

By Andrew Grill | Posted June 12, 2009 in retail | Tagged 2D barcodes, barcodes, Giselle Tsirulnik, mobile barcodes, mobile coupons, mobile loyalty, mobile marketer, mobile marketing, mobile retailing, retail, Stephanie Kovner-Bryant, Unilever | Comments (0)

Mobile coupons could be just the ticket for frazzled consumers

Recently while I was sitting in Madrid airport having just come from a very successful meeting about mobile advertising I saw an article in the Financial Times by Jonathan Birchall titled Advertisers switch focus to money-off coupons, so I thought it worth highlighting. America is well known for its coupon culture, but it seems the [...]

By Andrew Grill | Posted February 28, 2009 in mobile coupons | Tagged advertising, Alan Moore, allure of the mobile society, consumers, discount, Jonathan Birchall, mobile coupons, money-off coupons, p&g, procter and gamble | Comments (2)