A few weeks ago I came across a mobile anti-knife campaign from the Central Office of Information (COI) here in the UK called “it doesn’t have to happen” (IDHTH). You can see the campaign at idhth.mobi (looks best on your mobile). The campaign is being seeded across mobile sites – you can see the call to [...]
By Andrew Grill
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Posted April 6, 2009
in advertising
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Tagged admob, Bebo, behavioural targeting, behavioural targeting approach, Central Office of Information, COI, E71, google, idhth, idhth.mobi, it doesn't have to happen, itdoesnthavetohappen.co.uk, knife crime, MIG, mobile advertising, mobile campaign, RKCR/Y&R, social media, twitter, viral, viral marketing, yahoo, youth, youth crime, youth marketing
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I spotted a pingback to the Digital Lounge presentation post from the Neoco blog, with a nice summary of the presentation I gave last week in London – thanks guys! On the post, they also mentioned a mobile campaign seen on the London underground with an SMS call to action. According to the post it was [...]
I caught the news over at MobiAd news about MediaCom running a campaign for T-Mobile using the Nokia Media Network, with ad serving from Eyeblaster’s Ad Campaign Manager platform. Quoting from the story: Third-party ad serving may become important to the mobile advertising industry, as it allows for more consistent measurement of advertising results across mobile [...]
By Andrew Grill
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Posted January 6, 2009
in advertising
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Tagged 3rd party, active digital footprint, ad serving, Add new tag, cost per relevant audience, cpm, CPRA, digital footprint, eyeblaster, MediaCom, metrics, mobiad news, mobile advertising, mobile advertising measurement, mobile campaign, passive digital footprint, social media marketing, Stefan Bardega, t-mobile
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An interesting campaign for Pepsi in Latin America turned up in my inbox this week. Pepsi’s “Kung Fu Fighting” Widget is a mobile software application that is part of an international TV ad campaign for the Pepsi brand and beverages that began airing last week in Latin America. Pepsi’s TV commercial for “Kung Fu Fighting” [...]
As reported in New Media Age recently, the team at Yell.com mobile have devised an interesting way to stimulate downloads of their mobile maps application. Back in July, we reported on the updated Yell mobile mapping application. Since then I have tried to get it working on my Nokia E71 (latest Symbian 60 3rd Edition FP1 [...]
By Andrew Grill
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Posted September 22, 2008
in advertising
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Tagged akqa, download, gmm, google mobile maps, location, mobile campaign, moble agency challenge, moile application, navigation, phd, yell mobile
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