I caught the news over at MobiAd news about MediaCom running a campaign for T-Mobile using the Nokia Media Network, with ad serving from Eyeblaster’s Ad Campaign Manager platform. Quoting from the story: Third-party ad serving may become important to the mobile advertising industry, as it allows for more consistent measurement of advertising results across mobile [...]
By Andrew Grill
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Posted January 6, 2009
in advertising
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Tagged 3rd party, active digital footprint, ad serving, Add new tag, cost per relevant audience, cpm, CPRA, digital footprint, eyeblaster, MediaCom, metrics, mobiad news, mobile advertising, mobile advertising measurement, mobile campaign, passive digital footprint, social media marketing, Stefan Bardega, t-mobile
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Happy New Year to all London Calling readers and welcome to the year of ACTION! You thought I was going to say the year of mobile didn’t you? I’m really over people saying “20xx will be the year of mobile”, in fact when we were filming some thought leaders for an upcoming series on Every Single One [...]
I am delighted to have been invited to contribute to a new initative from HungryMobile called Opinions in Mobile. Run by CEO Jan Rezab, Opinions in Mobile is an online platform, where top executives and leaders from the mobile services and mobile entertainment industry respond to questions related to the mobile market. A new question [...]
By Andrew Grill
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Posted December 31, 2008
in opinion
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Tagged advertising evangelist, Arjan Olsder, Christopher Kassulke, evangelist, executive thought leaders, executives in mobile, hungry mobile, HungryMobile, jonathan macdonald, Mark Challinor, mobile advertising, Monty Munford, opionions in mobile, Orit Fredkof, peggy salz, Russell Buckey, Sven Halling, thought leaders, thought leadership, Ulf Morys, Vassili le Moigne, Volker Hirsch
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I saw this outdoor ad in a London underground lift just before Christmas. It also reminds me of a similar ad on a digital escalator panel (DEP) in Bond Street in London some months ago. I wonder if CBS Outdoor actually expected Joe to be in this tube lift on the way home from a meeting [...]
UPDATE: According to a tweet from Jouko Ahvenainen, this is the first review of the book. I was fortunate enough to be sent an advance review copy of an excellent new book from Futuretext titled “Social Media Marketing”. The subheading reads “How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in [...]
By Andrew Grill
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Posted December 28, 2008
in social media
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Tagged acquisition alpha, Ajit Jaokar, Alan Moore, alpha, alpha aquirers, alpha churners, alpha users, Brian Jacobs, churn alpha, communities dominate brands, cost per relevant audience, CPRA, customer ownership, digital footprints, futuretext, google, Jouko Ahvenainen, knowing the customer, mobile, mobile advertising, mobile social networking, owning the customer, permission marketing, product alpha, social insight, social media, Social Media Marketigng, Xtract
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As we’re into the final stretch before Christmas, I thought I would share with you my Christmas reading list (well part of it). Along with my normal reading of publications such as the Financial Times, Economist etc, I am also going to speed through the following set From left to right: “Mobile as 7th of [...]
By Andrew Grill
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Posted December 22, 2008
in books
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Tagged Ajit Jaokar, Alan Moore, Brian Jacobs, Comunities Dominate Brands, Jouko Ahvenainen, mobile advertising, Mobile as 7th of the Mass Media, mobile social networking, social media, suggested reading, Tomi Ahonen
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One of the great things about running a popular blog on a hot topic such as mobile advertising is that you hear from amazing thought leaders and practitioners from around the world. Recently, I was contacted by Rafael Storch de Freitas who is an account manager with a large agency in Brazil. He was writing to [...]
By Andrew Grill
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Posted December 21, 2008
in advertising, research
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Tagged Add new tag, advertising in Brazil, ANATEL, Brazil, BRIC mobile advertising, Editora Abril, LATAM, Latin America, lessons from brazil, mobile, mobile advertising, mobile advertising statistics, Veja magazine
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Just what is the effectiveness of mobile advertising? What is the recall? This question was asked of me recently by a well known planner for a big agency in London. It is a good question because this is just what clients will be asking him after a campaign – how was our money spent? Where [...]
By Andrew Grill
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Posted December 17, 2008
in advertising
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Tagged calling all creatives, cbs outdoor, CBS Outdoor Alive, creative call to action, D-EP, dep, digital escalator panels, dwell time, london underground, mobile ad format, mobile advertising, mobile advertising effectiveness, mobile advertising recall, mobile creative, mobile creative challenge, reach, recall
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I came across an excellent summary on Media Post by Michael Weaver titled “Hunker Down Or Double Down? Making The Case for Mobile Advertising In A Down Economy“ Michael makes the point “Mobile advertising is comparatively cheap, highly dynamic (with everything from video and display to text and search options), global, easy to produce, and, most [...]
I caught an interesting article in the Daily Telegraph on Publicis Chairman and CEO Maurice Lévy. While the focus of the article was about advertising in a downturn, there was a paragraph that caught my eye. In the interview with Rowena Mason, Lévy says “When there is less money, advertising has to be more desirable, more [...]
By Andrew Grill
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Posted December 16, 2008
in advertising
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Tagged advertising in a downturn, CEO Publicis, daily telegraph, French Advertising Head, Maurice Lévy, media post, mobile advertising, mobile advertising benefits, persuasion, publicis, recession advertising, Rowena Mason
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According to a report in the NMA, mobile operator O2 has launched a global media sales division, known as the O2 Media Group. The purpose of the new group is to provide advertisers the ability to reach O2’s 18.7 million subscribers by placing integrated campaigns across mobile, email, online, in-store, direct and experiential channels. O2 [...]
As the year draws to a close, and as I did last year I thought I would prepare some thoughts on what might happen in the mobile industry in 2009. Looking back at some of my 2008 predictions – for some I was pretty spot on – and for others I was woefully incorrect. In [...]
By Andrew Grill
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Posted December 13, 2008
in opinion
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Tagged 2008 predictions, 2009 predictions, 3G dongles, andriod, evangelist, gps, hsdpa, mobile, mobile advertising, mobile industry predictions, mobile internet, mobile search, music phones
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I came across a brilliant whitepaper by fellow mobile advertising evangelist Alan Moore titled “The glittering allure of the mobile society”. Alan was asked to author the paper by Microsoft and it is well worth spending 30 minutes or so reading his excellent views on the allure of the mobile that has started to totally [...]
I am Immensely proud to be associated with this new phase of Jonathan MacDonald’s “yes we can” change program for mobile advertising. Full details below. Mobile Industry Thought Leaders Launch Mobile Advertising Information Resource EverySingleOneOfUs unites brands, carriers, publishers, associations and industry experts to identify solutions and best practices that facilitate positive change in the [...]
By Andrew Grill
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Posted December 9, 2008
in advertising
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Tagged advertising uk, aeneus strategy, Carl Taylor, every single one of us, everysingleoneofus, jonathan macdonald, mobile, mobile advertising, mobile advertising best practice, mobile advertising evangelist, Mobile Advertising Netherlands, mobile advertising research, peggy salz, relevant mobile advertising, the communication ideal, Tomi Ahonen
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I came across an updated Frost and Sullivan report on mobile advertising titled “Ad-based Content and Communications: A Lucrative Avenue for the Mobile Industry”. The report contains a forecast figure for what they believe mobile advertising will be worth in 2012. I’m deliberately not going to quote the figure (because these mobile advertising forecasts keep changing [...]
I spied an interesting article in the Sydney Morning Herald a few months ago, and this post has been in draft for too long – so time to publish, as it is still relevant. As an expat Australian who spent a few years at Telstra, and was directly involved with the Publicis Mojo team on the [...]
By Andrew Grill
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Posted November 30, 2008
in advertising
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Tagged australia, Bill Obermeier, just get me Telstra, marketing, mobile advertising, mojo, Myne, permission, preference, privacy, publicis mojo, telstra
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I am encouraged to see that more and more stories about mobile advertising are starting to appear in the mainstream press, and not just advertising and mobile industry trade magazines. While I was sifting through my weekend reading, which consists of the Financial Times, New Media Age, Campaign, Marketing Week, The Daily Telegraph and the [...]
I came across an article in the printed version of mobile reseller magazine Mobile Today, but it is also on their blog, and I thought it worth a mention, because it amplifies everything I have been saying to date about mobile advertising. In the article, (the bolding is mine for emphasis) Shaun who is the UK CEO [...]
On Thursday 27th November, around 40 location developers attended the first London Geo/Mobile Developers Meetup at Google HQ in London. Given my nearly 4 years working with some of the world’s location pioneers at Seeker Wireless, I feel quite qualified to tackle the subject of location and in particular location based advertising. First up was [...]
By Andrew Grill
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Posted November 28, 2008
in location
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Tagged cloudmade, fire eagle, Gary Gale, geo, geo meetup, google, lbs, location, location based advertising, mobile advertising, Nick Black, Open Street Map, slideshare, yahoo
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One of the things I really like about the wordpress theme by Futurosity that I use on the site is the front page post monitor that shows which days of the month I have blogged. The downside though is that if I don’t post very often in a given month it is pretty obvious! Well [...]
By Andrew Grill
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Posted November 26, 2008
in conference
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Tagged conference, Estonia, FOM, future of mobile, google, IIR, innovation, location, mobile, mobile advertising, mobile content
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Yesterday in London, Jonathan MacDonald chaired an excellent day at the IIR mobile content conference in London – and also had a major announcement. He mentioned that on the 8th December 2008 he will retire his existing presentation deck: – Volume 1: The Communication ideal. On the 9th December 2008, he starts his new journey Vol 2. No Way [...]
I have been contributing and posting to the Carnival of the Mobilists for the last 12 months or so, so I am delighted that this week not only is one of my posts featured, but Scott from Mippin has tagged it as his “post of the week” – thanks Scott. I had the chance to [...]
The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to Hugh’s great work). It says so much about the state of mobile advertising, and why the critics still say it is not working. The [...]
By Andrew Grill
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Posted November 12, 2008
in advertising, opinion
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Tagged advertising, best practices, blyk, crm, Gigafone, Hugh MacLeod, loyalty, mobile advertising, permission, preference, privacy, tesco clubcard
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An interesting campaign for Pepsi in Latin America turned up in my inbox this week. Pepsi’s “Kung Fu Fighting” Widget is a mobile software application that is part of an international TV ad campaign for the Pepsi brand and beverages that began airing last week in Latin America. Pepsi’s TV commercial for “Kung Fu Fighting” [...]
I’ve just been invited to Chair the whole of day 3, and also sit on a panel at the IIR Mobile Content Conference in London in the next couple of weeks. The Panel topic is “What Are The Biggest Hurdles To Developing A Profitable Mobile Advertising Ecosystem?” and I will be joined on the panel (Chaired [...]
This month, the crew at Spinning Around have again dissected the Ad Age Power 150 to list the top marketing blogs in the UK. This time round, it seems like it was a fair bit of work – so please visit the Spinning Around site for the full list. London Calling is up 10 places [...]
This is a question my wife and parents have been asking me for a while now. David Murphy from Mobile Marketing Magazine decided to ask me recently when we met at the Symbian Smartphone show in London. Read what he found out over on his site.
Over at Telematics Update, Thomas Hallauer asked for my views on a recent FT article on how the credit crunch might affect spending on mobile advertising. Hear over to Telematics Update to read my views. Thanks Thomas for the opportunity to respond to the discussion. In summary – the current environment presents marketers with a [...]
Read this week’s carnival of the mobilists at host Tsahi Levent-Levi’s Voip Survivor’s Carnival, where the hot topics of the week’s best blogging are developing for mobile, advertising, and metaphors and associations. This week the carnival caters for three separate audiences: Posts relevant for those developing for mobile. Advertising related – there is a nice catch of [...]
Next week in Berlin, I have been invited to give a keynote at the LBS 2008 conference run by IIR Conferences. I am no stranger to this event, having spoken at, sponsored and chaired the LBS 2006 conference in London, and the LBS 2007 conference in Madrid. Since leaving Seeker Wireless in July, I have been [...]
By Andrew Grill
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Posted October 23, 2008
in advertising
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Tagged jonathan macdonald, lbs, lbs 2008, location based advertising, location based service, location conference berlin, location enabled advertising, location expert, location expertise, mobile advertising, msearchgroove.com, ogilvy, peggy salz
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