I came across the video presented below over at Dave Knox’s blog Hard Knox Life (he’s a Brand Manager at P&G), who in turn found it at Feed: The Digital Design Blog. It was previewed at the Wharton Business Technology Conference by Microsoft Labs – looking at “Microsoft 2019“.
The video shows how mobile might meet retail in the future. However, I don’t see it as being 10 years away. Tesco already have the analytics behind this conceot as well as a mobile MVNO (Tesco mobile). Let’s see if we can make this a reality in 10 months not 10 years – even as a trial service. The video is worth watching and is just under 2.5 minutes long.