Over at Faster Future, David Cushman has an excellent pitch for why traditional advertising won’t work in social networks. He brilliantly uses the concept of a presenter “broadcasting” to an audience to show how traditional advertising works, then breaks this down into how social networks receive and digest information in groups.
“They aren’t looking at the stage, they’re looking at each other” is one of the quotes that sums up how we will need to adapt to this new medium to get our message across.
Full marks David – this is spot on! The slides can be found on David’s blog. If you have a spare 5 minutes – have a look.
Related posts
shortURL for this post: http://ldn.im/145
Previous
Mobile Monday London July 14th: enabling location in applicationsIt’s been over a year since Mobile Monday visited the subject of Location and now is a great time to revisit with a raft of alternate approaches to LBS.
This month’s event is kindly sponsored by Skyhook Wireless and will be held on Monday the 14th of July at the usual venue of the CBI Conference Centre near [...]
Next
London Calling is one of the UK’s top 50 marketing blogsOver at Spinning Around, James has compiled his monthly list (presented below) based on the AdAge Power 150, of the the top UK bloggers on all things advertising and marketing on 1 July 2008.
London Calling are proudly in at #46 with a bullet. See the full post at Spinning Around (with details on how to get [...]
