Those of you that have followed the progress of IBM’s Watson, the supercomputer that won at Jeopardy in 2011, will know that for the last year he has been in medical school, helping with the fight against cancer.
I am a big fan of Peter Shankman, I count him as a friend. He was part of the Kred leader’s program in 2012 and continues to be a great sounding board for us at Kred.
I also love his Facebook updates – you never quite know what he is going to do next.
Today’s update looked like this.
Now I know Peter flies a lot with United – he would probably be played by George Clooney in a movie about frequent fliers…er that’s already been done.
What Peter’s update shows is that United really do have a strong influencer program.
They know that not only do they have a loyal customer, they have one who is really influential in the areas where the decision about which airline to fly is made.
Amazingly, even though Peter pays a great deal of money every year to fly with United, they have actually got him to “work” for them for a day for free.
Smartly, they understand that for a frequent flyer like Peter, more flights isn’t always what he is after. Also what is the “shrareability” of a free flight?
What IS sharable though is exclusive access to behind the scenes of an airline.
What United is also doing is ensuring guaranteed coverage by a key influencer.
Well played United, well played!
Below are just some of the shots Peter has been sharing on his Facebook page about his experience.
You can’t buy publicity like this, and United haven’t had to. They just asked Peter to tag along with them for the day.
Back in 2009, after a trip to Sydney (at the time my first in 3 years after having moved to London), I wrote a post looking at the Australian mobile market.
Some 4 years on from that post, I was reminded of it when I came across a very funny, and well produced Australian Comedy show called simply “The Checkout”.
News from EE that they are ramping up for even faster 4G speeds, hoping to leapfrong the competition ahead of other 4G launches later this year – the press release announcing the changes is below.
Can’t wait to feel the 4GEEEE’s soon in London. Read more…
I am starting a campaign to expose the simply lazy, and sometimes downright sneaky tricks that companies are playing to get their direct marketing material through your letterbox.
Frankly, in 2013, and the age of big data and social media, to have a clean, window faced envelope dropped through my letterbox (with a big sign on it that says “no junk mail”) addressed to “The Householder” smacks of lazy and desperate marketing. Read more…
Hot off the press from EE
- EE is the exclusive UK launch partner for the first smartphone with an entirely new Facebook experience, called Home, on the ‘HTC First’
- The HTC First will be exclusively available this summer on EE’s superfast 4GEE service, with details on pricing and availability to be announced in due course Read more…