Also look out for the new Digital Escalator Panels (DEP’s) being progressively rolled out across the underground. These certainly beat the boring old cardboard posters that you are used to seeing on your morning commute.
See the digital Vodafone creative below.
CBS Outdoor digital creative in London promoting Google Maps on Vodafone
Saw this very smart piece of digital outdoor from CBS Outdoor who look after advertising on the underground system in London. It really shows you how digital creative will transform outdoor – well it made me stop, look and take a video of it!
This creative is being played out on High Definition flat panel LCD screens. Find out more here.
About Andrew
Based in London, The Actionable Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and comementator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.