Unilever testing mobile coupons and barcodes
As reported in Mobile Marketer Magazine by Giselle Tsirulnik, Unilever have been looking at the effectiveness of mobile coupons. Stephanie Kovner-Bryant, senior integrated marketing manager of [...]
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Andrew to moderate Location session at being-digital event June 10 in London
Andrew has been asked to moderate the LOCATION session at the Being Digital event on June 10th in London. This looks to be a very exciting event, as it packs in 7 digital themes (advertising, [...]