The ALDI effect and how it will benefit mobile advertising
Much has been written in UK newspapers about the “Aldi effect” – as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK [...]
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Orange trial SMS advertising – but will it work?
Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major [...]