Recently, Google announced that they will start “behavioural targeting” for web searches. From their announcement: We think we can make online advertising even more relevant and [...]
Last updated by Andrew at .
I came across an excellent post from Jason Falls about a discussion he had with David Ogilvy’s biographer, Kenneth Roman. I recently read and reviewed Kenneth’s excellent book, and [...]
Sadly “David Ogilvy on mobile advertising” will never be written as the great man passed away in July 1999. It would be a great companion to his classic 1993 book “Ogilvy on [...]