Personalised outdoor advertising
I saw this outdoor ad in a London underground lift just before Christmas. It also reminds me of a similar ad on a digital escalator panel (DEP) in Bond Street in London some months ago. I wonder [...]
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I saw this outdoor ad in a London underground lift just before Christmas. It also reminds me of a similar ad on a digital escalator panel (DEP) in Bond Street in London some months ago. I wonder [...]
Just what is the effectiveness of mobile advertising? What is the recall? This question was asked of me recently by a well known planner for a big agency in London. It is a good question [...]
Saw this very smart piece of digital outdoor from CBS Outdoor who look after advertising on the underground system in London. It really shows you how digital creative will transform outdoor [...]