Following on from my post about ComTel launching SMSPup in Australia, the media kit they sent me included research from 6500 of their opt-in members conducted in August 2008. The results from the [...]
Much has been written in UK newspapers about the “Aldi effect” – as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK [...]
ComTel Corporation Limited has launched what they claim is Australia’s first advertising subsidised mobile phone service ahead of the anticipated surge in mobile advertising growth down [...]
Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major [...]
Jonathan Macdonald recently pointed me to a brilliant post by on permission based advertising by Tomi T Ahonen – someone well respected in this space for among other things his communities [...]
Some 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising’s Adlndex for Mobile research, conducted by [...]
Redwood City, Calif.– August 6, 2008 – Amobee Media Systems, the world leader in advertising solutions for mobile operators, today announced that Motorola, Inc. (NYSE: MOT) and Cisco have [...]
Over on MobiAd, there is an excellent interview with Rory Sutherland who is Executive Creative Director and Vice-Chairman of OgilvyOne London as well as the Vice-Chairman of Ogilvy Group UK. [...]
I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here. Vodafone keep leading [...]
Some of you may have noticed an orange raccoon at the bottom left hand of this and every page on the blog and wondered “what the….???”. It is part of the world’s first [...]
