I caught an interesting article in the Daily Telegraph on Publicis Chairman and CEO Maurice Lévy. While the focus of the article was about advertising in…
According to a report in the NMA, mobile operator O2 has launched a global media sales division, known as the O2 Media Group. The purpose of…
I am Immensely proud to be associated with this new phase of Jonathan MacDonald’s “yes we can” change program for mobile advertising. Full details below. Mobile…
I came across an updated Frost and Sullivan report on mobile advertising titled “Ad-based Content and Communications: A Lucrative Avenue for the Mobile Industry”. The report contains…
I spied an interesting article in the Sydney Morning Herald a few months ago, and this post has been in draft for too long – so time…
I am encouraged to see that more and more stories about mobile advertising are starting to appear in the mainstream press, and not just advertising and…
I came across an article in the printed version of mobile reseller magazine Mobile Today, but it is also on their blog, and I thought it worth…
The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his…
An interesting campaign for Pepsi in Latin America turned up in my inbox this week. Pepsi’s “Kung Fu Fighting” Widget is a mobile software application that…
This is a question my wife and parents have been asking me for a while now. David Murphy from Mobile Marketing Magazine decided to ask me…