Search works founder goes mobile and launches SOMO

 In advertising

I picked up this article in New Media Age about Nick Hynes, who successfully founded the Search Works has started a new mobile agency called SOMO.

According to the article, the agency is also being backed by ex-Overture CTO Carl Uminski and Simon Edelstyn, former director of syndication at Google.

Somo, which currently employs nine staff, will offer clients a range of creative and planning/buying services, as well as mobile direct marketing opportunities and consultancy.

Good to see the space hotting up with more specialised mobile agencies.

About 

Based in London, The Actionable Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and comementator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.