Location Based Advertising discussion at LBS 2008 in Berlin

 In advertising

Next week in Berlin, I have been invited to give a keynote at the LBS 2008 conference run by IIR Conferences.  I am no stranger to this event, having spoken at, sponsored and chaired the LBS 2006 conference in London, and the LBS 2007 conference in Madrid.

Since leaving Seeker Wireless in July, I have been inundated with opportunities to speak at a number of conferences covering location, so it is humbling that my knowledge and experience in this area is still in demand.

At the Berlin conference, I will be giving a keynote on “Examining Techniques For Generating Revenue From Location Enabled Mobile Advertising”.  This is a timely subject given my focus at the moment on mobile advertising and also where the LBS industry heading.  It is also good to see that a whole session of the conference has been dedicated to location enabled advertising.

I will also be participating on a panel session: “Can Location Deliver On The Hype Surrounding Mobile Advertising” with the following esteemed friends and colleagues:

Peggy Salz, Publisher & Chief Analyst, MSearchGroove.com
Alain Heureux, President, IAB EUROPE
Jonathan MacDonald, Senior Consultant, Ogilvy

Jonathan is also chair of the day, and giving a keynote after mine.  Jonathan is one of the key thought leaders in this space, and I posted recently on his presentation at the MMA forum in Budapest a few weeks ago. What he doesn’t know about the mobile advertising space isn’t worth knowing.

It should be a great event and I look forward to sharing my thoughts and experiences around two of my passions, advertising, and location with some seriously smart people.

More information on the conference can be found at the LBS 2008 website.

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Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.