Interesting release from the team at Vodafone about their mobile advertising roll-out. Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets. The full Vodafone release is here. Vodafone announces today that it has fulfilled [...]
By Andrew Grill
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Posted May 13, 2009
in advertising
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Tagged Accor, Adidas, agencies, Allianz, BBVA, Beiersdorf, bmw, branded applications, brands, Burger King, Cadburys, china mobile, cisco, Citroen, Coca Cola, Diageo, Direct Line, Disney, Ford, General Motors, Heineken, hp, Ikea, lba, lbs, location based advertising, Lufthansa, L’Oreal, McDonalds, Mercedes, microsoft, mobile widgets, Mobilkom, Nestle, p&g, Proximus, Rick Fant, sky, Sony, Unilever, VF, Vodacom, vodafone, zonal marketing, zone detection
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On Wednesday 24th September, I was among the presenters invited to speak at the British Computer Society’s evening on Mobile Location Based Services in London. The event was organised by the British Computer Society, North London Branch, in association with the BCS Geospatial Specialist Group. I was joined by Justin Davies from NinetyTen, and Gary [...]
By Andrew Grill
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Posted September 25, 2008
in conference
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Tagged bcs, british computer society, buddyping, geoblog, google, lbs, location, maps, vodafone receiver article, yahoo, zone detection
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Andrew Grill (right) recently spoke with Keith Dyer, Editor of Mobile Europe Magazine at the Femtocell Europe 2008 conference in London. In the short (5 minute) interview, Andrew explains how the Seeker Wireless zone detection technology can be used to enhance the femtocell proposition, and also be used for fixed mobile substitution (HomeZone) services as well [...]
By Andrew Grill
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Posted July 3, 2008
in PR
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Tagged andrew grill, conference, femtocell, fixed mobile substitution, fms, homezone, interview, keith dyer, mobile, mobile advertising, mobile europe, mobile europe tv, video, zone detection
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Head over to MSearchGroove where you can read my guest post I Still Haven’t Found What I’m Looking For; Zone Detection Posied To Drive New Location-Based Mobile Advertising Services. In this column, I outline how a new approach to location – via zone detection is being used to drive location based advertising forward – in [...]
Barcelona, February 13th 2008. Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, today announced that it is working with zone detection technology provider Seeker Wireless for the provision of location-based charging. With its expertise in rating and charging, Acision will initially launch “HomeZone” to enable operators [...]
UPDATE: February 19th 2008: read the guest post over on MSearchGroove.com I first met Peggy Anne Salz at a mobile search and discovery conference in London in March, 2007 and I have been following her Msearchgroove.com blog and business ever since. I believe the site has quickly become the central hub for all things around [...]
UPDATE: This opinion piece appeared in the December 2007 issue of Telecoms Europe. See the article on page 23-24 at http://www.mcubedigital.com/interactive/telecomseurope/25122007/ The battle lines are becoming blurred in today’s telecoms market. Fixed line operators are moving into mobile operator territory with Fixed Mobile Convergence (FMC) while mobile operators are fighting to take over fixed line [...]
A recent article from the Associated Press “Privacy Delays Ad Targeting on Phones”, and widely circulated on the news wires caught my eye as it highlights some of the current issues facing mobile advertising and in particular location based advertising. The Media often write about how location can be easily combined with other demographic and [...]
I was recently interviewed by Richard Tucker (a fellow Aussie) from inbabble.com during a recent media tour for Seeker Wireless. He kindly blogged about the intereview – produced below with his permission. Interview: Andrew Grill, Seeker Wireless, on their location based technology Seeker Wireless provides location awareness technology for mobile phones, but rather than offer [...]
By Andrew Grill
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Posted November 8, 2007
in PR
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Tagged andrew grill, fixed mobile substitution, fms, home zone, homezone, inbabble.com, interview, PR, revenue leakage, seeker wireless, zone detection
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