LondonCalling.co » thoughts on all things social and digital

RSS

Mobile advertising’s success lies on the second screen not the main screen

I have Twitter CEO Dick Costolo to thank for a new analogy to debunk pundit thinking on mobile advertising. Yesterday in Barcelona, Dick gave a great speech at the annual Mobile World Congress.  You can watch his 30 minute speech online, where “registration” (for spam collection) is required but it is free. Dick said that [...]

How to prevent your own “Eurostar moment”

No doubt many people around the world are aware that Eurostar passengers were subjected to some fairly uncomfortable experiences over the weekend as 5 Eurostar trains broke down as they entered the Channel Tunnel. The issue seems to be the rapid change of temperature a the trains entered the channel tunnel from the French side [...]