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IAB UK debate outcome says Mobile ‘provides value for money’

Unfortunately as I have been “ɹǝpun uʍop” all week (I have a raft of posts pending on the Australian market), I missed out on attending the IAB debate on mobile advertising held in London this week.  A review on the event from the IAB website is provided below.  Looks like a great event – and further evidence that [...]

IAB launches mobile innovation award

Digital trade body celebrates innovative advertising in partnership with Orange UK and New Media Age. Wednesday, 15 April 2009 In partnership with Orange UK and New Media Age, the IAB is launching a new award to celebrate innovation in mobile advertising – part of its ongoing programme of educating the market about mobile and promoting [...]