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Social media trends to look out for in 2011

In 2010, we saw Social Media come into its own, with large and well-known companies in Australia and Europe following the US lead by sitting up and taking notice of this new and demanding channel. No longer is social media seen as a “nice to have”. it is now a permanent line item on all [...]

By Andrew Grill | Posted December 16, 2010 in social media, trends | Tagged #twitdef, @bbclaurak, Asa Wahlquist, bbc, corporaate social media, facebook, FedEx, Greenpeace, Jeremiah Owyang, journalism, Julie Posetti, Katie Jacobs Stanton, Katie Stanton, ketchum, Laura Kuenssberg, london calling twitter, MediaCom, mobile and social, monitoring tools, Nestle, peer advocacy, social crm, social media, social media marketing, social media monitoring, social search, twitter, twitter London, twitter London Calling, twitter London HQ, WOMMA | Comments (5)

What new skills are required for social media aware marketers?

As promised in a previous post “Why are clients still scratching their heads about Social Media?” I wanted to look at the additional skills that marketing leaders will need to possess from now on to understand the new world of social media and drive real benefit from it. This post has been prompted by some [...]

By Andrew Grill | Posted March 6, 2010 in social media | Tagged corporate experience, digital media skills, london recruitment, london social media skills, major players, MajorPlayers, marketing leaders, new media, new media skills, new technology, recruitment, revolution magazine, social media, social media expert, social media influencer, social media marketing, social media recruitment, social media skills, social media skills shortage, startup experience, twitter, walk the talk | Comments (0)

Visible Technologies Secures $22 Million in Funding

I’ve worked with some pretty exciting companies and teams over the years, and I’m delighted to be helping Visible Technologies expand internationally. Today they have announced a new round of funding ($US22M), and I can tell you that the future looks very bright indeed for this smart company that is helping brands and agencies navigate [...]

By Andrew Grill | Posted January 13, 2010 in social media | Tagged Blake Cahill, Centurion Holdings, dan vetras, elizabeth morgan, Ignition Partners, In-Q-Tel, investor AB, Investor Growth Capital, kelly pennock, Matt Krna, social media analytics, social media growth, social media intelligence, social media marketing, social media monitoring, social media tools, social network, social network intelligence, social networking, social networks, Starting the Social Media Conversation, visible technologies, wpp | Comments (1)

Gigafone and Xtract partner to create a superior mobile marketing platform

Full disclosure: Gigafone are one of my clients. I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone. Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving. Knowing that thought leaders [...]

By Andrew Grill | Posted February 12, 2009 in advertising | Tagged 3D user profiles, advertisers, Alan Moore, analytics, brands, communities dominate brands, cost per relevant audience, Gigafone, Jouko Ahvenainen, measuring mobile campaigns, mobile advertising, mobile marketing platform, mobile metrics, mobile operators, social media, social media marketing, Xtract | Comments (2)

3rd party ad serving on mobile – a good start

I caught the news over at MobiAd news about MediaCom running a campaign for T-Mobile using the Nokia Media Network, with ad serving from Eyeblaster’s Ad Campaign Manager platform. Quoting from the story: Third-party ad serving may become important to the mobile advertising industry, as it allows for more consistent measurement of advertising results across mobile [...]

By Andrew Grill | Posted January 6, 2009 in advertising | Tagged 3rd party, active digital footprint, ad serving, Add new tag, cost per relevant audience, cpm, CPRA, digital footprint, eyeblaster, MediaCom, metrics, mobiad news, mobile advertising, mobile advertising measurement, mobile campaign, passive digital footprint, social media marketing, Stefan Bardega, t-mobile | Comments (1)