Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner ads all over them I have been using this phrase when describing what will work in mobile advertising. Those that have seen [...]
By Andrew Grill
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Posted January 10, 2010
in applications
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Tagged app store, be there, branded applications, branded apps, branded utility, Diageo, iphone, iphone apps, mma, mobile applications, mobile marketing, Nic Newman, rory sutherland, Smirnoff, Smirnoff be there, spirnoff iphone, Tigerspike, Time Out, Timeout, timeout application, timeout iphone application
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I read an interesting report in the Telegraph yesterday that says London is the “social media capital of the world”. This is not hard to believe – a city of 8 million people that the Telegraph claim would rather tweet than talk to each other on the tube. But with such a focus on social [...]
By Andrew Grill
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Posted September 30, 2009
in social media
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Tagged advertising, brands, Cathy Wilcox, conversation, crm, dave edwards, engage, engagement, facebook, integrate, isnack 2.0, John Bell, Kraft, learn, listen, Listening, london social media capital, London twitter capital, ogilvy, ogilvy 360, ogilvy 360 digital influence, ogilvy pr, ogilvysocial, Participating, Peter Friedman, Revolution magzine, rory sutherland, social crm, social media, Social Media experts, starbucks, step change, twitter, twitter conference, twitter for brands, Vegemite
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Update: The winner of the debate was Rory Sutherland who successfully argued that Tim Berners-Lee should be saved. A close second was Roisin Donnelly who nearly saved P&G’s CEO A.G. Lafley. It was a great night. I’m attending what looks like being a very interesting and unusual debate this Thursday in London at the Marketing [...]
By Andrew Grill
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Posted March 30, 2009
in mobile
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Tagged Accelerated 360, Anita Roddick, balloon debate, Barack Obama, BUPA, David Haigh, Fiona McAnena, Hugh Burkitt, John Webster, Mark Zuckerberg, marketing society, ogilvy, Procter & GamblemA.G. Lafley, Roisin Donnelly, rory sutherland, Scott Gallacher, Tess Alps, Thinkbox, Tim Berners-Lee
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On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies. It was literally standing room only as the picture on the left shows (see more on my Flickr site) and the evening was sponsored by O2, MIG, MX [...]
By Andrew Grill
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Posted March 17, 2009
in mobile
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Tagged advertising agency, agencies, BA, BA mobile, BAFTA, brands, british airways, Chris Carmichael, fizzback.com, guardian, mma, mobile advertising, mobile marketing, mobile marketing association, mobile pearls, mobile quotes, mobile soundbites, ogilvy, Paul Berney, rory sutherland, Steve Wing, what you need to know about marketing
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Over at Rory Sutherland’s blog, he has hit the nail on the head regarding social networking. In the post, titled “a dog that doesn’t bark” he muses …This new approach is almost the opposite of the first, “viral” approach. For, rather than using networks effects to reach a lot of people indiscriminately and cheaply, it [...]
Over on MobiAd, there is an excellent interview with Rory Sutherland who is Executive Creative Director and Vice-Chairman of OgilvyOne London as well as the Vice-Chairman of Ogilvy Group UK. Among other things, Rory challenges the term “mobile advertising”. He prefers the term mobile marketing. “I think advertising is an unhelpful word, particularly in relation to [...]
