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[report] Consumers want incentives for review and recommendation

I have just been sent this really insightful report on “social shopping” from UK based agency Immediate Future. Summary: Consumers want incentives for review and recommendation. Credibility of reviews is unaffected when reviewers are rewarded. New research* published today by social media agency, immediate future, demonstrates a desire from consumers to be more involved in [...]

By Andrew Grill | Posted October 12, 2010 in research, social media | Tagged , , , , , , , , , , , , , , , , , , , | Comments (1)

Unilever testing mobile coupons and barcodes

As reported in Mobile Marketer Magazine by Giselle Tsirulnik, Unilever have been looking at the effectiveness of mobile coupons. Stephanie Kovner-Bryant, senior integrated marketing manager of Unilever was quoted in the article as saying “The reason we wanted to test this it is it is an exciting technology for us. A big part of strategy has [...]

By Andrew Grill | Posted June 12, 2009 in retail | Tagged , , , , , , , , , , , | Comments (0)

Andrew to moderate Location session at being-digital event June 10 in London

Andrew has been asked to moderate the LOCATION session at the Being Digital event on June 10th in London. This looks to be a very exciting event, as it packs in 7 digital themes (advertising, identity, content, location, social, retail and search) which cover the full range of “being digital”.  In addition, the event aims [...]

By Andrew Grill | Posted May 20, 2008 in conference | Tagged , , , , , , , , , , , | Comments (0)