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Mobile Europe roundtable on how to succeed in mobile advertising

Just a heads up to all London Calling readers.  Today I participated in a very lively and interesting roundtable hosted by Mobile Europe Magazine and sponsored by Gigafone on “How to succeed in mobile advertising in 2009″. Held at the funky Wallace Space in St Pancras, I was joined by Editor Keith Dyer and some [...]

Maurice Lévy from Publicis on persuasion

I caught an interesting article in the Daily Telegraph on Publicis Chairman and CEO Maurice Lévy. While the focus of the article was about advertising in a downturn, there was a paragraph that caught my eye. In the interview with Rowena Mason, Lévy says “When there is less money, advertising has to be more desirable, more [...]