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The MMA are totally embracing mobile for London event

I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months. As an example of the MMA “drinking their own champagne” (I like this expression so much [...]

By Andrew Grill | Posted September 16, 2009 in mobile | Tagged agencies, Aleksandr OrlovKees Mulder, BAFTA, brands, COI, google, Kodak, Mike Parsons, mma, MMA briefing, mobile, mobile advertiisng, mobile marketing, mobile marketing association, Paul Berney, Paul Taylor, Tribal DDB | Comments (0)

New magazine covering social, mobile & enterprise launches

I am delighted to have been asked to contribute to the new “Point Zero” online magazine – just launched by Mark Johnstone from Point Zero Media. Naturally, the magazine is not in paper form but in a easily readable online format. It has a good cross section of articles covering a variety of “point zero” [...]

By Andrew Grill | Posted September 5, 2009 in opinion | Tagged Alan Flack, Alastair Mitchell, Amy Kean, Andrew Cooper, bmw, BMW social media, BMW X1, corporate social media, Cow, Damien Byrne, David Hogben, Dirk Singer, DMA, enterprise, enterprise 2.0, Freddie Laker, gypsii, huddle, IAB, IAB uk, IABUK, IBM, Jackie Fast, Jenni Lloyd, mark johnstone, meerkat, mma, mobile, mobile 2.0, mobile advertising, mobile social media, msearchgroove, Ninety Ten, Nixon McInnes, Nudge, Nudge London, online magazine, Paul Berney, peggy salz, Peter Wilson, Phil Guest, point zero, point zero media, Sage, Sage UK, Sapient, Selectminds, slideshare, social, social media, Sulake, t-mobile, this is cow, thisiscow, Tony Douglas, twitter, Wimbledon | Comments (2)

MMA Brands and Agencies London event shows the power of mobile

On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies. It was literally standing room only as the picture on the left shows (see more on my Flickr site) and the evening was sponsored by O2, MIG, MX [...]

By Andrew Grill | Posted March 17, 2009 in mobile | Tagged advertising agency, agencies, BA, BA mobile, BAFTA, brands, british airways, Chris Carmichael, fizzback.com, guardian, mma, mobile advertising, mobile marketing, mobile marketing association, mobile pearls, mobile quotes, mobile soundbites, ogilvy, Paul Berney, rory sutherland, Steve Wing, what you need to know about marketing | Comments (2)