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Mobile World congress video interviews with Jeb Brilliant

Mobile advertising in 40 seconds. This is the shortest presentation I think I have ever given! I ran into Jeb Brilliant outside the Spinvox stand in Barcelona and he pointed his phone at me and said talk! The result is me explaining the Gigafone full screen permission based solution in just 40 seconds. He also [...]

By Andrew Grill | Posted March 1, 2009 in advertising | Tagged Gigafone, Jeb Brilliant, Kerry Ritz, mobile advertising, mobile world congress, MWC, Palringo, Rafi Ton, spinvox, Veronica Livshits, video interviews | Comments (0)

Telecom TV at Mobile World Congress on Mobile Advertising

On Monday 16th February at Mobile World Congress, Telecom TV held one of their Main Agenda sessions on Mobile Advertising – posing the question: “What role can Mobile Advertising play as operators seek to finance consumer data applications? What makes us think that users want or will tolerate advertising as part of their already expensive [...]

By Andrew Grill | Posted February 16, 2009 in advertising | Tagged barcelona, Gigafone, gsma, Henry Stevens, Martyn Warwick, mobile advertising, mobile advertising debate, mobile advertising education, mobile advertising video, mobile debate, mobile world congress, MWC, Tanya Field, telecom tv, telecomtv, Telefonica O2 | Comments (0)

GSMA publish results from UK metrics study on mobile advertising

16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining mobile audience metrics that will enable media and advertising agencies, brands and publishers to deliver better mobile advertising campaigns. The study, part of the GSMA’s Mobile Media [...]

By Andrew Grill | Posted February 16, 2009 in mobile | Tagged 3, GSM Association, gsma, mobile advertising, mobile world congress, moibile metrics, MWC, o2, orange, t-mobile, UK mobile operators, vodafone | Comments (0)

Gigafone launches Ochre a new digital advertising marketplace with nine partners

Full disclosure: Gigafone is a client and we are incredibly excited to announce a new digital advertising platform with some truly outstanding partners. The reason I am excited, is that as part of my 2009 year of action, we’re helping to drive some of the change sorely needed in the mobile advertising space – namely A [...]

By Andrew Grill | Posted February 16, 2009 in mobile | Tagged Aditon, barcelona, demographic targeting, Gigafone, Icom Group, Liquid Air Lab, mobile advertising solution, mobile world congress, MWC, Ochre, open digital marketplace, OwnSkin, Palringo, Sponge Group, Vizimo, Xtract, Yodel Digital | Comments (4)

Mobile Monday Peer Award finalists announced

MobileMonday Barcelona and the Mobile Monday Community are organizing Mobile Peer Awards during the Mobile World Congress in Barcelona. The February 16th event is expected to draw several hundred participants to see which of the international candidates are most successful in the eyes of the peers. The competitors have been selected by local MobileMonday chapters [...]

By Andrew Grill | Posted January 26, 2009 in mobile world congress | Tagged Addict Digital Medi, aka-aki networks, Aradiom, Babajob.com, Big in Japan, bioLocate, Dial2Do, early-stage startups, emerging startups, Fortumo, fring, Getjar Networks, Keynetik, Mob4Hire, mobile monday, Mobile Monday Bangalore, mobile monday barcelona, Mobile Monday Berlin, Mobile Monday Brussels, Mobile Monday Buenos Aires, Mobile Monday Copenhagen, Mobile Monday Dallas, Mobile Monday Dublin, Mobile Monday Estonia, Mobile Monday Istanbul, Mobile Monday Jakarta, Mobile Monday Lithuania, Mobile Monday Madrid, Mobile Monday Munich, mobile monday peer awards, Mobile Monday Silicon Valley, Mobile Monday Sweden, Mobile Monday Sydney, Mobile Monday Tel Aviv, Mobile Monday Vancouver, Mobile Monday Washington DC, mobile peer awards, mobile start-ups, mobile world congress, MobileMonday, Mobintech, MWC, Orbster, Oxynade, PopCatcher, Soonr, Tellmewhere, Unkasoft Advergaming, Xumii | Comments (0)

Kevin Spacey to keynote and host at Barcelona Mobile World Congress

Two-time Academy Award-winning actor and director Kevin Spacey will headline at the GSMA’s Mobile World Congress (16-20 February 2009) in Barcelona, as host of the MOFILM Mobile Short Film Festival and mobile entertainment keynote speaker. The MOFILM Mobile Short Film Festival is the first of its kind, and highlights the increasing influence of the mobile [...]

By Andrew Grill | Posted January 21, 2009 in mobile world congress | Tagged 3gsm, barcelona, GSM Association, gsma, Kevin Spacey, mobile advertising, mobile films, mobile industry, mobile short film festival, mobile world congress, mofilm, MWC, short film festival | Comments (0)