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sneak peek at upcoming UK mobile advertising survey

Ahead of the UK mobile advertising conference to be held in London on June 15, where the results of a groundbreaking survey on UK mobile advertising usage will be revealed – we have some interesting stats that have just been released below: 64% of consumers would grant permission to receive mobile advertising if they are incentivised FIVE advertisements [...]

40% of UK mobile users want mobile ads says KPMG survey

An interesting survey by KPMG has shown that 40 percent of UK respondents indicated they are willing to watch ads on their mobiles in return for free music, followed by 28 percent who will view ads to access instant messaging.  These figures are even higher globally – 49 percent for free music and 44 percent [...]