LondonCalling.co » thoughts on all things social and digital

RSS

sneak peek at upcoming UK mobile advertising survey

Ahead of the UK mobile advertising conference to be held in London on June 15, where the results of a groundbreaking survey on UK mobile advertising usage will be revealed – we have some interesting stats that have just been released below: 64% of consumers would grant permission to receive mobile advertising if they are incentivised FIVE advertisements [...]

Mobile internet users 60% more likely to accept mobile advertising says Nielsen Mobile

I picked up some interesting mobile advertising stats via marketingcharts.com from a recent (July 2008) Nielsen mobile study called Critical Mass The Worldwide State of the Mobile Web. Key takeaways from the report included The US, UK and Italy are leaders in mobile internet penetration, with 15.6% of mobile subscribers in the US, 12.9% of subscribers in the UK [...]