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Visible Technologies Unveils New Social Intelligence Platform

Visible Technologies Details Next-Generation Platform to Address the Changing Social Media Landscape BELLEVUE, Washington, October 28, 2010 — Visible Technologies today unveiled its vision for Social Intelligence, the ability to extract measurable business value from social conversations, enabling companies to capitalize on the rapidly growing and changing social media landscape. The company also announced today [...]

By Andrew Grill | Posted October 28, 2010 in Social Intelligence | Tagged Autodesk, Blanc & Otus, Boost Mobile, Burson-Marsteller, business value, Colin Sutton, Debbie DeGabrielle, Dr Pepper Snapple Group, Forrester Research, Group M, GroupM, kelly pennock, M80, microsoft, Omniture, Razorfish, Seth Friedman, social conversations, social intelligence, social intelligence platform, Social Media Landscape, social media metrics, social media monitoring, social monitoring tools, Suzi Owens, Trends 2010: Listening Platform, Tribal DDB, Tribal DDB Worldwide, Vail Resorts, Vanessa Fox, visible, visible intelligence, WPP and Spring Creek Group, Wunderman Network, Xerox, Zach Hofer | Comments (5)

Visible Technologies Expands International Presence – launches London office

It’s nice to be able to welcome the rest of the Visible crew to the UK. WPP Company Establishes European Headquarters to Support Growing Demand for Comprehensive Social Media Monitoring Solutions Visible Technologies, a leading provider of social media monitoring and engagement solutions, today established its European headquarters in London. This will enable Visible Technologies [...]

By Andrew Grill | Posted May 18, 2010 in social media | Tagged andrew grill, Autodesk, berkeley square, Blake Cahill, Boost Mobile, Centurion Holdings, craig gordon, dan vetras, Forrester Research, Hill & Knowlton, Ignition Partners, In-Q-Tel, investor AB, Investor Growth Capital, James Farquharson, microsoft, social media monitoring, trucast, truinsight, trupulse, trusearch, truvoice, VCCP, visible technologies, visible technologies uk, wpp, wpp investment, Xerox | Comments (0)

MIPTV in Cannes April 2010 the place to be this year #miptv

I’ve just seen the details for this year’s MIPTV to be held in Cannes April 12 – 16th. From the conference agenda – where else would you find Shine Group’s Elisabeth Murdoch and Joanna Shields, News Corp’s Jonathan Miller, Sky’s Jeremy Darroch to name just a few in the same room. MIP Digital kicks off [...]

By Andrew Grill | Posted March 8, 2010 in conference | Tagged aol, bbc, bt, cannes, Channel 4, conference, digital emmy, Elisabeth Murdoch, emmy, facebook, France Télévision Interactive, Hulu, Intel, ITV Marvel Entertainment and RTL Group, Jeremy Darroch, Joanna Shields, Jonathan Miller, microsoft, mipdigital, miptv, MTV, murdoch, news corporation, Nokia, Paramount Digital Entertainment, shine group, sky, Starz Media, The Walt Disney Company, vodafone, Warner Bros, youtube | Comments (0)

When social media meets mobile – a perfect match?

This post looks at taking social media mobile and how the growth in social networks will drive mobile internet usage. You can’t help noticing how fast social networks are growing around the world, and with the two that get the most press lately – Facebook and Twitter, the real question is what does the explosion [...]

By Andrew Grill | Posted October 6, 2009 in social networking | Tagged Allan Moore, facebook, microsoft, mobile internet, mobile internet adoption, mobile internet plans, mobile meets social networking, mobile social, mobile social media, mobile social networking, mobile web, moso, orange, Orange social life, social media, social networking, the glittering allure of the mobile society, twitter, vf360, vodafone 360 | Comments (16)

10 things you absolutely have to know about mobile advertising

As suggested by the UK arm of the IAB. Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc Simply use http://lc.tl/tenthings to re-tweet easily. 1. It’s an always on medium. Consumers love their mobile phones so much that researchers found when they took peoples phones away [...]

By Andrew Grill | Posted May 26, 2009 in advertising | Tagged 10 things, absolutely have to know, Alex Kozloff, always on, Amy Kean, app store, applications, comscore, consumers, David Fieldhouse, IAB, IAB uk, interaction, internet advertising bureau, iphone, Jeremy Copp, Jon Mew, MediaCom, microsoft, mobile advertising tips, mobile quotes, mobile social media, mobile soundbites, mobile success, mobile tips, orange, Paul Lyonette, Phonevalley, Rachel Wright, reach, sky, social media, sponsored information, Stephen Upstone, ten things, tenthings, Tim Hussain, top 10, top 10 list, top 10 mobile, top mobile tips | Comments (9)

Vodafone Completes Roll Out of Mobile Advertising Services to 18 Markets in 18 Months

Interesting release from the team at Vodafone about their mobile advertising roll-out. Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets. The full Vodafone release is here. Vodafone announces today that it has fulfilled [...]

By Andrew Grill | Posted May 13, 2009 in advertising | Tagged Accor, Adidas, agencies, Allianz, BBVA, Beiersdorf, bmw, branded applications, brands, Burger King, Cadburys, china mobile, cisco, Citroen, Coca Cola, Diageo, Direct Line, Disney, Ford, General Motors, Heineken, hp, Ikea, lba, lbs, location based advertising, Lufthansa, L’Oreal, McDonalds, Mercedes, microsoft, mobile widgets, Mobilkom, Nestle, p&g, Proximus, Rick Fant, sky, Sony, Unilever, VF, Vodacom, vodafone, zonal marketing, zone detection | Comments (3)

IAB UK debate outcome says Mobile ‘provides value for money’

Unfortunately as I have been “ɹǝpun uʍop” all week (I have a raft of posts pending on the Australian market), I missed out on attending the IAB debate on mobile advertising held in London this week. A review on the event from the IAB website is provided below. Looks like a great event – and further evidence that [...]

By Andrew Grill | Posted April 26, 2009 in mobile | Tagged 4th Screen, Bauer, Claire Valotti, Guy Phillipson, IAB, intenet advertising bureau, James McDonald, Jon Mew, Kurt Edwards, microsoft, Mindshare, mobile advertising, o2, orange, Paul Lyonette, Sarah McCluskey, Steve Ricketts | Comments (0)

The future of mobile meets retail

I came across the video presented below over at Dave Knox’s blog Hard Knox Life (he’s a Brand Manager at P&G), who in turn found it at Feed: The Digital Design Blog. It was previewed at the Wharton Business Technology Conference by Microsoft Labs – looking at “Microsoft 2019“. The video shows how mobile might meet [...]

By Andrew Grill | Posted March 12, 2009 in retail | Tagged Digital Design Blog, FEED, future of mobile, future of retail, Hard Kmnox Life, microsoft, Microsoft 2019, Microsoft Labs, mobile advertising, MVNO, retail meets mobile, Target, tesco, Tesco mobile, Wharton Business Technology Conference | Comments (3)

Alan Moore and the allure of the mobile society

I came across a brilliant whitepaper by fellow mobile advertising evangelist Alan Moore titled “The glittering allure of the mobile society”. Alan was asked to author the paper by Microsoft and it is well worth spending 30 minutes or so reading his excellent views on the allure of the mobile that has started to totally [...]

By Andrew Grill | Posted December 9, 2008 in thought leadership | Tagged Alan Moore, microsoft, mobile advertising, mobile advertising whitepaper, the glittering allure of the mobile society, thought leadership | Comments (3)

UPDATE: Mobile Commerce named as the provider behind Microsoft LIVE LBS service in UK

I spoke with Bryan Stockwell from Mobile Commerce at the Navigation & Location Europe conference here in Amsterdam and he told me that they are behind the service I mentioned in an earlier post about the Microsoft LIVE local search product in the UK. Bryan was on a panel I chaired at the Mobile Location Europe [...]

By Andrew Grill | Posted June 5, 2008 in location | Tagged cell-ID, cellID, conference, google, lbs, location, mapping, microsoft, mobile commerce, Nokia | Comments (0)

The Davos Effect – Google CEO Eric Schmidt expects mobile to be big – is he right and what has to happen to prove him right?

Much has been written on the “Davos Effect”, where the musings at this annual event from senior executives of large companies such as Google and Sony actually become true, or at least offer a window into the current thinking or focus of a particular company or industry segment. By now, many of you will have read the [...]

By Andrew Grill | Posted January 27, 2008 in opinion | Tagged 2008, 3G, advertising, advertisment, broadband, conference, consumer, convergence, creative, davos, Eric, gmm, google, gps, handsets, industry, internet, lbs, location, mapping, marketing, microsoft, mobile, mylocation, navigation, positioning, predictions, privacy, Schmidt, search, social networking, web, wireless | Comments (2)

Almost 75 percent of respondents to the latest Netsize Guide survey think location is essential for mobile content and services search

Over on the excellent MSearch Groove website, Peggy Anne Salz gives us a preview of a very interesting report to be released at Mobile World Congress in Barcelona next month. The real attraction is the Netsize survey, the company’s first-ever online poll of some 1,800 industry professionals. Two key takeouts – respondents to a survey for the Netsize [...]

By Andrew Grill | Posted January 9, 2008 in survey | Tagged google, jumptap, location, location based advertising, microsoft, netsize, survey, yahoo | Comments (3)

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