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FedEx and Ketchum best practices in social media study released

An in-depth social media study conducted by FedEx and Ketchum of more than 60 well-known companies has found that significant changes are on the horizon for the way companies will use social media tools to communicate internally. The brands studied include Allstate, American Lung Association, AT&T, Bausch & Lomb, Booz & co, Cargill, CDW, Charles [...]

By Andrew Grill | Posted November 22, 2010 in social media | Tagged Allstate, American Lung Association, Assessing, AT&T, bausch & Lomb, booz & co, Cargill, CDW, charles schwab, Chase, Chevron, cisco, Collaborating, dow, Duke Energy, electrolux, Experimenting, facebook, federal express, fedex and ketchum, fexed, Ford, FPL, GE, GM<Ingersoll Rand, Hallmark Cards, Home Depot, Honeywell, IBM, Iridium, ketchum, KPN, Kraft, leadership, Leo Burnett, Listening, mars, metlife, Nichelin, Office Depot, p&g, Pactiv, participation, Pepsi, philips, PNC, Popeyes, Reclaiming, Refining, renault, Sears, Shell, social media, social media best practice, social media leadership, social media report, Southwest Airlines, Standard & Poors, Staples, Strategy & Planning, Symantec, Tellabs, twitter, United, youtube | Comments (4)

New magazine covering social, mobile & enterprise launches

I am delighted to have been asked to contribute to the new “Point Zero” online magazine – just launched by Mark Johnstone from Point Zero Media. Naturally, the magazine is not in paper form but in a easily readable online format. It has a good cross section of articles covering a variety of “point zero” [...]

By Andrew Grill | Posted September 5, 2009 in opinion | Tagged Alan Flack, Alastair Mitchell, Amy Kean, Andrew Cooper, bmw, BMW social media, BMW X1, corporate social media, Cow, Damien Byrne, David Hogben, Dirk Singer, DMA, enterprise, enterprise 2.0, Freddie Laker, gypsii, huddle, IAB, IAB uk, IABUK, IBM, Jackie Fast, Jenni Lloyd, mark johnstone, meerkat, mma, mobile, mobile 2.0, mobile advertising, mobile social media, msearchgroove, Ninety Ten, Nixon McInnes, Nudge, Nudge London, online magazine, Paul Berney, peggy salz, Peter Wilson, Phil Guest, point zero, point zero media, Sage, Sage UK, Sapient, Selectminds, slideshare, social, social media, Sulake, t-mobile, this is cow, thisiscow, Tony Douglas, twitter, Wimbledon | Comments (2)

Carnival of the Mobilists 181 is at London Calling

This week the carnival comes to you from a city that has just hosted one of the word’s most famous sporting carnivals – the Wimbledon championships. Last time we hosted the Carnival, it was the G20 that focused the eyes of the world on dear old London. As we all know by now, Roger Federer [...]

By Andrew Grill | Posted July 5, 2009 in carnival | Tagged Augmented Reality, carnical of the mobilists, carnival, cotm, IBM, mobile, mobile evangelist, mobile web, mobity, sporting apps, tennos, thought leadership, twitter, twitter book, twitter business, twitter case studies, Wimbledon | Comments (7)

IBM serves up an ace @Wimbledon

On Saturday 4th July, I visited the Wimbledon Championships as a guest of IBM, in relation to a book I am writing on the business use of twitter (more on this in an upcoming post). IBM, in conjunction with their advertising Agency Ogilvy has served up three brilliant applications for the 2009 Wimbledon Championships. You [...]

By Andrew Grill | Posted July 5, 2009 in mobile, twitter | Tagged @centre_court, AELTC, Alan Flack, All English Lawn Tennis CLub, android, app store, AR, Augmented Reality, Brendon Riley, compass phone, google g1, gps, IBM, IBM Seer, IBM UK, iphone, Layar, lbs, location, Mobilizy, ogilvy, Ogilvy UK, Pat Cash, smarter Wimbledon, tennis, The All England Lawn Tennis and Croquet Club, The Championships, twitter, wikitude, Wimbledon, Wimbledon iPhone app | Comments (10)