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World’s first personalised children’s storybook iPhone app launched

I received a note via LinkedIn from an old contact Theresa Mascarenhas about a new iPhone app she has developed for Children called “When I Grow Up (Vol.1)”.  It sounds like a great use for the iPhone platform so I thought I would promote it here. When I Grow Up is the first personalized children’s [...]

Listen, Learn, Engage and Integrate – 4 rules for brands using social media Part 1

I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy.  Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]