LondonCalling.co » thoughts on all things social and digital

RSS

Tag Archives: economist


 

Mobile advertising hits the mainstream press

I am encouraged to see that more and more stories about mobile advertising are starting to appear in the mainstream press, and not just advertising and mobile industry trade magazines. While I was sifting through my weekend reading, which consists of the Financial Times, New Media Age, Campaign, Marketing Week, The Daily Telegraph and the [...]

By Andrew Grill | Posted November 29, 2008 in advertising | Tagged , , , , , | Comments (2)

mobile advertising quote of the week

In this week’s Campaign, there is a quote that could not go unreported.  As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”. In the Q&A that followed, he was asked “what idea should we be taking more seriously”. In his response (copied below) [...]

By Andrew Grill | Posted September 29, 2008 in advertising | Tagged , , , , , , , , , , , | Comments (0)

Britain’s top 10 private media companies

The Daily Telegraph newspaper in London has been running a series on the “Britain’s biggest private companies” over the last week or so – covering the top 10 retailers, property, manufacturers, food and drink, transport and leisure, business services, financial services, utilities, and resources companies in Britain. As quoted from the Telegraph website: Many of [...]

By Andrew Grill | Posted August 22, 2008 in advertising | Tagged , , , , , , , , , , , , , , , , | Comments (0)

Turning your brand into a destination – literally with naming rights for the Dubai Metro

Looking through this week’s Economist, my eye was drawn to a full page ad, promoting the naming rights for the Dubai Metro – to be completed in 2009.  The print ad directs you to the Road and Traffic Authority’s website for the Government of Dubai, which then points to a special website www.metronamingrights.com. Here, there [...]

By Andrew Grill | Posted April 19, 2008 in advertising, outdoor | Tagged , , , , , , , , , | Comments (0)