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Guardian unveils new mobile site

“Mobile is a crucial part of Guardian News & Media’s digital strategy” – Janine Gibson, editor, guardian.co.uk A new mobile site for guardian.co.uk launches today with an enhanced design, faster updates and a range of new features. The new mobile site – m.guardian.co.uk – is ad-funded, free for mobile users to access on all handsets [...]

What is holding back mobile advertising?

Following on from my post and review of a recent Nielsen Mobile report, I read their September 2008 report “Realizing Potential: Overcoming Barriers to the U.S. Mobile Advertising Market” which contains a section outlining what they believe is holding mobile advertising back. I read this part of the report and kept saying “yes, yes yes” back to [...]