Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner ads all over them I have been using this phrase when describing what will work in mobile advertising. Those that have seen [...]
By Andrew Grill
|
Posted January 10, 2010
in applications
|
Tagged app store, be there, branded applications, branded apps, branded utility, Diageo, iphone, iphone apps, mma, mobile applications, mobile marketing, Nic Newman, rory sutherland, Smirnoff, Smirnoff be there, spirnoff iphone, Tigerspike, Time Out, Timeout, timeout application, timeout iphone application
|
News comes from London Calling friend Ajit Jaokar about the first ever Mobile Application Stores Conference at CTIA. From a quick scan of the release, it has a great lineup of speakers. More information is presented below: The Mobile Application Stores, Strategy and Deployment conference http://www.mobileappevent.com/ is proud to announce its all-star speaker lineup for [...]
By Andrew Grill
|
Posted September 20, 2009
in app store
|
Tagged Ajit Jaokar, app store, apple, Chetan Sharma, Chetan Sharma Consulting, CTIA, futuretext, getjar, Grow VC International, imKon, iphone, Mobile Application Stores conference, OMTP, PlayScreen
|
While sadly I won’t be able to attend this event because I will be speaking at the Mobile Marketing Ireland Conference in Dublin, I am happy to support and promote this event happening next week in London. It has become so popular that the event has moved venues 3 times – and it is now [...]
On Saturday 4th July, I visited the Wimbledon Championships as a guest of IBM, in relation to a book I am writing on the business use of twitter (more on this in an upcoming post). IBM, in conjunction with their advertising Agency Ogilvy has served up three brilliant applications for the 2009 Wimbledon Championships. You [...]
By Andrew Grill
|
Posted July 5, 2009
in mobile, twitter
|
Tagged @centre_court, AELTC, Alan Flack, All English Lawn Tennis CLub, android, app store, AR, Augmented Reality, Brendon Riley, compass phone, google g1, gps, IBM, IBM Seer, IBM UK, iphone, Layar, lbs, location, Mobilizy, ogilvy, Ogilvy UK, Pat Cash, smarter Wimbledon, tennis, The All England Lawn Tennis and Croquet Club, The Championships, twitter, wikitude, Wimbledon, Wimbledon iPhone app
|
As suggested by the UK arm of the IAB. Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc Simply use http://lc.tl/tenthings to re-tweet easily. 1. It’s an always on medium. Consumers love their mobile phones so much that researchers found when they took peoples phones away [...]
By Andrew Grill
|
Posted May 26, 2009
in advertising
|
Tagged 10 things, absolutely have to know, Alex Kozloff, always on, Amy Kean, app store, applications, comscore, consumers, David Fieldhouse, IAB, IAB uk, interaction, internet advertising bureau, iphone, Jeremy Copp, Jon Mew, MediaCom, microsoft, mobile advertising tips, mobile quotes, mobile social media, mobile soundbites, mobile success, mobile tips, orange, Paul Lyonette, Phonevalley, Rachel Wright, reach, sky, social media, sponsored information, Stephen Upstone, ten things, tenthings, Tim Hussain, top 10, top 10 list, top 10 mobile, top mobile tips
|
With the flurry of announcements about application stores at Mobile World Congress in Barcelona recently, it got me thinking… At what point does an application store from Apple, Nokia or a mobile operator simply become another walled garden? Let’s check for the signs that app stores are really just a new type of walled garden: [...]
By Andrew Grill
|
Posted February 28, 2009
in app store
|
Tagged android, Android market, ap store, app store, apple, application store, carrier deck, epoceware, google, iphone, mobile applications, Nokia, o2, operator deck, operator portal, orange, Ovi, symbian, vodafone, walled gardens
|
