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23 million people in the UK already using their mobile phones to make purchases

Research from the Internet Advertising Bureau finds that smartphone users are 63% more likely to engage with m-commerce New research from the Internet Advertising Bureau – the trade association for online and mobile advertising – reveals that mobile commerce has already become widely adopted in the UK, with 51% of mobile owners (23 million people) using [...]

IAB UK expands mobile team with new appointment

IAB to drive research in the mobile industry with appointment of Alex Kozloff as dedicated mobile manager The Internet Advertising Bureau – the trade body for online and mobile advertising – has appointed Alex Kozloff, former media research manager at Unanimis, to expand its mobile research and education programme in the UK.  Working alongside head [...]