I’m cross posting this from Jonathan Macdonald’s blog who in turn sourced this from Y Combinator. I’m with Jonathan about number 12 (or soon will be working on this full time – fix advertising and specifically mobile advertising). You can see the original post here and I have re-pasted the list below. 1. Two things are broken: [...]
I picked up the latest Carphone Warehouse brochure yesterday – always a good read for market research. I came across this full page O2 ad below. I’m a loyal Vodafone customer so no need to switch – but I love reading mobile company small print for a laugh. Reading the small print, it says “When you [...]
By Andrew Grill
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Posted July 20, 2008
in advertising
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Tagged advertising, brochure, carphone warehouse, fine print, flickr, legal, o2, orange, outdoor, proof read, small print
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Tonight I was finishing an upgrade of the blog from wordpress version 2.5.1 to 2.6 and I saw that Nick Burcher had linked to London Calling so I took a closer look. He has compiled the top European media and marketing blogs from the Ad Age Power 150 list compiled by Ad Age. I’m delighted [...]
By Andrew Grill
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Posted July 20, 2008
in blogs
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Tagged ad age power 150, advertising, blog rankings, blogger, blogging, blogs, eu, european blogging, european blogs, marketing, ranking, top 100, top european blogs
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I came across a hidden gem today – the Australian Broadcasting Corporation (the ABC – an equivalent of the BBC) have a show called The Gruen Transfer. While some of the London Calling readers know I am an Australian living in London, many of my readers are in the Northern hemisphere, and so would not have [...]
By Andrew Grill
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Posted July 13, 2008
in advertising
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Tagged abc tv, admen, advertising, australian, bbc, comedy, gruen, gruen transfer, madmen, new zealand, pitch, tv show, victor gruen
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Over at Faster Future, David Cushman has an excellent pitch for why traditional advertising won’t work in social networks. He brilliantly uses the concept of a presenter “broadcasting” to an audience to show how traditional advertising works, then breaks this down into how social networks receive and digest information in groups. “They aren’t looking at [...]
I was horrified to read a Financial Times article about a survey that mentioned that an alarming percentage of marketing managers would provide personal information held on customers to 3rd parties without their consent. The survey, commissioned by StrongMail Systems, an e-mail security company covered 900 data security and marketing professionals, found that 7 per [...]
By Andrew Grill
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Posted June 23, 2008
in opinion
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Tagged advertising, conde nast, crm, ethical marketing, ethical marketing manager, junk mail, marketing manager, mobile, mobile advertising, privacy, trust
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I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here. Vodafone keep leading the way in promoting mobile internet with consumers – the other operators in the UK seem to be lagging in this regard. The Vodafone campaign cleverly links various [...]
Head over to msearchgroove for my next guest post on location – with a roundup of some emerging location based applications that have started to hit the market. A summary of the post – titled “Location-Based Social Network Apps Are The Crowd-Pleaser; Is Presence Ready For Prime Time?” is below. In-Brief: MSG’s favourite LBS pundit Andrew [...]
By Andrew Grill
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Posted June 16, 2008
in location
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Tagged advertising, bright kite, cell-ID, fire eagle, google, gypsii, locatik, location, location applications, locr, msearchgroove, nokia maps, rummble, ShoZu, skyhook wireless, sniffu, WiFi, yahoo
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Andrew has been asked to moderate the LOCATION session at the Being Digital event on June 10th in London. This looks to be a very exciting event, as it packs in 7 digital themes (advertising, identity, content, location, social, retail and search) which cover the full range of “being digital”. In addition, the event aims [...]
By Andrew Grill
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Posted May 20, 2008
in conference
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Tagged advertising, BAFTA, being digital, content, digital, identity, location, mashup, mobile, retail, search, social
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This week Carnival of the Mobilists is featured at symbiano-tek.com. Head over there to read the best mobile commentary, news and views. In particular this week, read about creating an educational environment through mobile games, mobile search company ABphone, Volantis Open Source, the Linux Platform on Mobile, and you will also read my post on location based [...]
Welcome to London Calling, the new name of my blog with thoughts on mobile advertising, mobile location, local search and social networking. Why the name? As an Australian now based in London, I was used to many TV programs that used the line “london calling” when referring to long distance international calls to Australia. When [...]
My morning commute has been made a little more pleasant with the introduction of a new piece of Nokia software from their beta labs – Nokia Headlines. If you’re like me and your morning newspaper of choice is a broadsheet like the Financial Times, or the Daily Telegraph, then you will know how difficult these papers are to read on public transport due to their large format size. Thanks to a new release from Nokia labs, this is a thing of the past.
The Headlines team have secured deals with major brand publishers like the New York Times, International Herald Tribune, the Sydney Morning Herald in Sydney and the Sun in London.
By Andrew Grill
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Posted May 8, 2008
in applications
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Tagged advertising, financial, headlines, herald, mobile, morning, new, news, Nokia, sydney, times, tribune, tube, underground, your
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image credit: Michael Smetham Many people are writing about mobile advertising – who’s getting it right, who will win and what the forecasts for 20XX will be – but are these people also using mobile advertising? In this post, I want to highlight the difference in the mobile advertising industry between those who do and [...]
I found this scan of a full page magazine still in my website image files, and thought I would publish it to show while things have changed, in some cases they have stayed the same. This was a full page house ad that appeared in the “Business Review Weekly” in Australia in 1999. [...]
I found a fascinating article in a recent edition of Newsweek called Emotional Connections. The article describes an installation at the New York Museum of Modern Art called New York Talk Exchange. Here, MIT have been provided with real time phone records from AT&T and they have a live map of the different connections happening [...]
By Andrew Grill
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Posted April 20, 2008
in opinion
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Tagged advertising, connections, Exchange, geography, geography of power, global, gps, gsma, location, MIT, mobile, Modern, Museum, new, new york museum of modern art, NYTE, power, profiling, targeted advertising, targted advertising, time, user, York, youtube
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It is always a pleasure to spend some time with Bena Roberts from GoMo news, and I was able to have lunch with her last week during the MMA Event in London. I also caught up with Richard Saggers who is the current MMA Chair for EMEA and is also the head of Mobile Advertising [...]
Looking through this week’s Economist, my eye was drawn to a full page ad, promoting the naming rights for the Dubai Metro – to be completed in 2009. The print ad directs you to the Road and Traffic Authority’s website for the Government of Dubai, which then points to a special website www.metronamingrights.com. Here, there [...]
By Andrew Grill
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Posted April 19, 2008
in advertising, outdoor
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Tagged advertising, destination, dubai, economist, metro, mobile, naming, outdoor, rights, vodafone
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Wikipedia describes a Frenemy as portmanteau of friend and enemy which can refer to either an enemy disguised as a friend or to a partner that is simultaneously a competitor. In an article in today’s Financial times by Andrew Edgecliffe-Johnson titled “Advertisers welcome prospect of stronger rival to Google“, Sir Martin describes Google as a [...]
I noticed a story (with accompanying video) on the BBC Click website titled Rise and rise of the GPS mobile. Like many stories at the moment about GPS, the author makes a few generalisations. In the closing paragraphs, the BBC reporter Marc Cieslak notes “This location based technology does throw up the potential for annoying [...]
By Andrew Grill
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Posted March 9, 2008
in advertising, gps, location, mobile, social networking
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Tagged ads, advertising, advertisment, detection, gps, Local, location, maps, mobile, navigation, Nokia
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I caught this interesting article over on Ewan MacLeod’s excellent SMSText News site a result of an online interview he conducted with JumpTap’s new CMO, Paran Johar during Mobile World Congress. “….The promise of what could be is enormous. At the perfect time when advertisers and agencies are begging for a new medium, mobile marketing [...]
Much has been written on the “Davos Effect”, where the musings at this annual event from senior executives of large companies such as Google and Sony actually become true, or at least offer a window into the current thinking or focus of a particular company or industry segment. By now, many of you will have read the [...]
By Andrew Grill
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Posted January 27, 2008
in opinion
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Tagged 2008, 3G, advertising, advertisment, broadband, conference, consumer, convergence, creative, davos, Eric, gmm, google, gps, handsets, industry, internet, lbs, location, mapping, marketing, microsoft, mobile, mylocation, navigation, positioning, predictions, privacy, Schmidt, search, social networking, web, wireless
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I caught the release from Reuters Google CEO bullish on mobile Web advertising which quotes from Eric Schmidt’s speech at Davos. Of interest, and quoting directly from the Reuter’s release… The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a “huge revolution”, Google Inc Chief Executive Eric [...]
By Andrew Grill
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Posted January 26, 2008
in mobile
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Tagged advertising, conference, davos, Eric, gmm, google, gps, internet, Local, location, mobile, mylocation, positioning, Schmidt, search
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Over at MobHappy which Carlo Longino describes as the “spiritual home” of Carnival of the Mobilists, there is again a wide range of commentary on a range of subjects including… Dennis at WAP Review takes a look at mobile email WAP sites, and wonders why they don’t offer many of the same features as their [...]
By Andrew Grill
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Posted January 21, 2008
in carnival
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Tagged 3G, advertising, apple, barcelona, carnival, carnival of the mobilists, conference, convergence, data, dongle, google, gps, handsets, MobHappy, mobilists, wap
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As a non iPhone user, I almost missed the news from Steve Job’s Mac World address that the iPhone would be receiving new firmware. Because I don’t own the device, I have no need to update the firmware, but reading this official Google blog post, something caught my eye. Then over the next few days others [...]
By Andrew Grill
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Posted January 20, 2008
in location
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Tagged advertising, apple, google, google my location, gps, iphone, lbs, Local, location, london, mapping, maps, marketing, mobile, mylocation, positioning, skyhook
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While I’d love to be there to hear these interesting speakers, sadly I will be in London on this day, but I thought the event should get some publicity so if you are in Barcelona on Monday 21st January, read on… The first Mobile Monday Madrid of 2008 on January 21, 2008 covers Mobile Advertising. [...]
We all know that the time leading up to Christmas and New Year is a very slow news period, but many mobile commentators including myself had a quiet chuckle when they read the story on the front page of the UK’s Financial Times on Christmas Eve 2007 – iPhone users raise network hopes. Quoting the story [...]
By Andrew Grill
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Posted December 28, 2007
in opinion
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Tagged 3G, advertising, advertisment, data, EDGE, google, hspa, iphone, marketing, mobile, news, o2, predictions, press, sms, text
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As the year comes to a close, I thought I would offer my predictons for the mobile industry in 2008. • Two words – Mobile Internet – by the end of 2008, operators will be offering flat rate mobile internet. The “trials” of £10/month for 3GB data etc will have proved extremely successful and everyone will [...]
I just had a look at the new Google My Location service launched this week. Being a Location expert, I have been looking closely to see how well it works. On first pass, it is quite similar to the Psiloc Locatik service launched at the Symbian Smartphone show in London in October. The raw inputs to the [...]
mobile advertising – walking the talk
image credit: Michael Smetham Many people are writing about mobile advertising – who’s getting it right, who will win and what the forecasts for 20XX will be – but are these people also using mobile advertising? In this post, I want to highlight the difference in the mobile advertising industry between those who do and [...]