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MMA Brands and Agencies London event shows the power of mobile

On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies.  It was literally standing room only as the picture on the left shows (see more on my Flickr site) and the evening was sponsored by O2, MIG, MX [...]

Reconsidering the Advertising Industry

Over at Futurelab, they have a considered review of traditional advertising agencies and how they believe they must change and adapt to stay relevant and in tune with client needs. In the free slideshare (see below), they suggest in their 12 Remedies to Set Things Right: 1. Become a solution house … 2. … Or [...]