After announcing the appointment of Tim Hussain as Head of Mobile Advertising for Sky back in August 2008, I finally had the chance to sit down with him today and talk about all things mobile. Like me, he was been involved in the first internet wave (1994 – 1999) when we had small screens, dial-up internet [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged 7 year old, Add new tag, BSkyB, internet advertising, mobie advertising, mobile, mobile marketing, Nokia 7110, seven year old, sky, Tim Hussain, wap
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I caught the news over at MobiAd news about MediaCom running a campaign for T-Mobile using the Nokia Media Network, with ad serving from Eyeblaster’s Ad Campaign Manager platform. Quoting from the story: Third-party ad serving may become important to the mobile advertising industry, as it allows for more consistent measurement of advertising results across mobile [...]
By Andrew Grill
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Posted January 6, 2009
in advertising
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Tagged 3rd party, active digital footprint, ad serving, Add new tag, cost per relevant audience, cpm, CPRA, digital footprint, eyeblaster, MediaCom, metrics, mobiad news, mobile advertising, mobile advertising measurement, mobile campaign, passive digital footprint, social media marketing, Stefan Bardega, t-mobile
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One of the great things about running a popular blog on a hot topic such as mobile advertising is that you hear from amazing thought leaders and practitioners from around the world. Recently, I was contacted by Rafael Storch de Freitas who is an account manager with a large agency in Brazil. He was writing to [...]
By Andrew Grill
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Posted December 21, 2008
in advertising, research
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Tagged Add new tag, advertising in Brazil, ANATEL, Brazil, BRIC mobile advertising, Editora Abril, LATAM, Latin America, lessons from brazil, mobile, mobile advertising, mobile advertising statistics, Veja magazine
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At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy. Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise [...]
By Andrew Grill
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Posted October 15, 2008
in advertising
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Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, foursquare, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, social advertising, social media, social networking, what is mobile advertising
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image credit: Michael Smetham Many people are writing about mobile advertising – who’s getting it right, who will win and what the forecasts for 20XX will be – but are these people also using mobile advertising? In this post, I want to highlight the difference in the mobile advertising industry between those who do and [...]
mobile advertising – walking the talk
image credit: Michael Smetham Many people are writing about mobile advertising – who’s getting it right, who will win and what the forecasts for 20XX will be – but are these people also using mobile advertising? In this post, I want to highlight the difference in the mobile advertising industry between those who do and [...]