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Monthly Archives: June 2010

Going beyond the social media buzz conference July 14th in London

On July 14th between 4-6pm Visible Technologies is sponsoring an event at the IAB in London looking at the “buzz about the social media buzz”. The team at brand-e.biz has assembled a fantastic line-up including Chris Clarke, Global Chief Creative Officer, LBi on leveraging social media for the Conservative Party Robin Grant of We Are [...]

By Andrew Grill | Posted June 21, 2010 in social media | Tagged andrew grill, beyond the buzz, buzz monitoring, Chris Clarke, Claudio Branno, Conservative Party, Eurostar, FreshNetworks, IAB, IAB.brand-e.biz, Jimmy Choo, Jummy Choo Trainer Hunt, Kindred, LBi, london conferences, mashable, Matt Rhodes, Paul Armstrong, Robin Grant, social media, social media buzz, social media monitoring, socialtouchpoints, the buzz about the social media buzz, The Viral Factory, thinktank, visible technologies, we are social | Comments (7)

When an “interruption in transmission” = an own goal by ITV and what it means for the future of advertising

By now everyone knows that news that on the weekend, the ITV High Definition (HD) channel missed the first goal scored by England due to an “interruption”. it was actually an ad. While many people have (rightly) beaten up ITV and their commercial approach, the incident points more towards how things will look “beyond advertising” [...]

By Andrew Grill | Posted June 15, 2010 in social media | Tagged advertising.the future of advertising, beyond advertising, England World Cup, hd, itv, ITV blunder, ITV HD, ITV own goal, just like real life, mobile, peer advocacy, social media, tv advertising, world cup | Comments (5)

Daily Mail article on social media critical of companies that actively seek consumer feedback

It must be a slow news week, because a recent Daily Mail article by Jason Lewis titled How ‘BT Sarah’ spies on your Facebook account: secret new software allows BT and other firms to trawl internet looking for disgruntled customers seems to suggest that companies that are actively seeking our customer feedback on public websites [...]

By Andrew Grill | Posted June 6, 2010 in social media | Tagged beat-up, beatup, bt, BT Sarah, carphone warehouse, customer service, daily mail, daily mail beat-up, debatescape, engage, facebook, integrate, Jason Lewis, learn, listen, listen learn engage integrate, social media monitoring, social networking, social networks, spying, twitter, visible technologies | Comments (57)

World’s first personalised children’s storybook iPhone app launched

I received a note via LinkedIn from an old contact Theresa Mascarenhas about a new iPhone app she has developed for Children called “When I Grow Up (Vol.1)”. It sounds like a great use for the iPhone platform so I thought I would promote it here. When I Grow Up is the first personalized children’s [...]

By Andrew Grill | Posted June 6, 2010 in mobile | Tagged children iphone app, children's ebook, childrens, ebook, education, inspiring books, iphone, iphone kids, iphone story app, itunes, kids books, kids ebooks, story, Theresa Mascarenhas, when I grow up | Comments (1)