Vodafone mobile internet campaign at Paddington station

I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here.

Vodafone keep leading the way in promoting mobile internet with consumers – the other operators in the UK seem to be lagging in this regard.  The Vodafone campaign cleverly links various uses – such as You Tube, Match and email and puts them in the travel context – at a railway station when you go through the ticket gates – brilliant!

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Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is Global Managing Partner, Social Consulting at IBM.