Let’s discuss pre-roll ads on YouTube. I understand these have become the norm as the way to advertise ahead of much of the YouTube content, but the model is fundamentally broken.
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We all think about of first impressions when we meet someone for the first time but what about your digital 1st impressions when they meet you first? Andrew Grill explains
How do you go from being a good speaker to becoming a great public speaker? Seasoned Keynote and TEDx speaker Andrew Grill provides some essential tips to help make your presentation a success.
An in-depth social media study conducted by FedEx and Ketchum of more than 60 well-known companies has found that significant changes are on the horizon for the way companies will use social [...]
I’ve just seen the details for this year’s MIPTV to be held in Cannes April 12 – 16th. From the conference agenda – where else would you find Shine Group’s Elisabeth Murdoch and Joanna Shields, [...]
I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here. Vodafone keep leading [...]
The geography of power – how communication has become a global currency and what it means for mobile advertising
I found a fascinating article in a recent edition of Newsweek called Emotional Connections. The article describes an installation at the New York Museum of Modern Art called New York Talk [...]