Brands expect investment in mobile marketing to double
ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone. London – 17 September 2009: Marketers are expected to [...]
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GSMA publish results from UK metrics study on mobile advertising
16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining [...]
The geography of power – how communication has become a global currency and what it means for mobile advertising
I found a fascinating article in a recent edition of Newsweek called Emotional Connections. The article describes an installation at the New York Museum of Modern Art called New York Talk [...]