OK – mobile is mainstream and here’s the proof
I was settling into my seat on a BMI Airbus A320 heading to Moscow on Thursday night from London, and I reached above my head to turn on the light switch above my seat. Imagine my surprise when I [...]
I was settling into my seat on a BMI Airbus A320 heading to Moscow on Thursday night from London, and I reached above my head to turn on the light switch above my seat. Imagine my surprise when I [...]
I was honoured to be interviewed on camera by Jonathan MacDonald about mobile advertising as part of the everysingleoneofus project. I rarely watch myself back on video but I was very pleased [...]
I caught an interesting article in the Financial Times which outlines a report from the IPA on how media agencies are slow to embrace the online world. Quoting from the report The Institute of [...]
This week over at Mobile Industry Review, my good friend and fellow mobile advertising evangelist, Jonathan MacDonald from Ogilvy is hosting a series of video interviews with thought leaders in [...]
The long awaited Everysingleoneofus powwow will be held in London on Thursday 15th January starting at 18:15 at the Institute of Contemporary Arts in Central London. Make sure you register for [...]
Over at Futurelab, they have a considered review of traditional advertising agencies and how they believe they must change and adapt to stay relevant and in tune with client needs. In the free [...]
I caught the news over at MobiAd news about MediaCom running a campaign for T-Mobile using the Nokia Media Network, with ad serving from Eyeblaster’s Ad Campaign Manager platform. Quoting from [...]
This week, the Carnival of the mobilists number 155 is over at Helen Keegan’s musings of a mobile marketer blog where you can read a range of interesting posts on the past and future, [...]
Happy New Year to all London Calling readers and welcome to the year of ACTION! You thought I was going to say the year of mobile didn’t you? I’m really over people saying “20xx [...]