Location Advertising conference in Berlin

 In location

I was honoured to be asked to chair, speak and also sit on a panel at the IIR Location 2008 conference in Berlin this week.

It was quite a conference on a number of fronts, and over the weekend I will be providing a more comprehensive review.  In the meantime, have a look at James Cameron’s thoughts over on msearchgroove.

One of the highlights was to have David Wasser, Co-Founder of SharpMind repeat my mythbusting on the “Starbucks” location advertising example – good to see the message is getting through.

The MSG website is being given a fresh lick of paint over the weekend and I can’t wait for the results.

Expect London Calling to be featured in the new knowledge sharing section – thanks Peggy.


Based in London, The Actionable Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and comementator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.