Location Advertising conference in Berlin
I was honoured to be asked to chair, speak and also sit on a panel at the IIR Location 2008 conference in Berlin this week.
It was quite a conference on a number of fronts, and over the weekend I will be providing a more comprehensive review. In the meantime, have a look at James Cameron’s thoughts over on msearchgroove.
One of the highlights was to have David Wasser, Co-Founder of SharpMind repeat my mythbusting on the “Starbucks” location advertising example – good to see the message is getting through.
The MSG website is being given a fresh lick of paint over the weekend and I can’t wait for the results.
Expect London Calling to be featured in the new knowledge sharing section – thanks Peggy.