Google’s Eric Schmidt bulish on location based advertising

Posted 26/01/2008

I caught the release from Reuters Google CEO bullish on mobile Web advertising which quotes from Eric Schmidt’s speech at Davos.

Of interest, and quoting directly from the Reuter’s release…

The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a “huge revolution”, Google Inc Chief Executive Eric Schmidt said on Friday.

Some analysts are worried at the high costs involved but Schmidt said he was confident location-based advertising — which could, for example, direct hungry travelers to nearby restaurants — would be “a very, very good business”.

Read the full release at http://www.reuters.com/article/technologyNews/idUSL2563364020080125

No mention anywhere of GPS, so I am assuming that Google have seen positive results from their My Location Beta launch and will want to further deveop this and apply it to all of their mobile properties. See some of my related posts below.

For full coverage, blogs and TV from Davos see: uk.reuters.com/news/globalcoverage/worldeconomicforum2008

About Andrew

Based in London, The Actionable Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and comementator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.