Home Thoughts – article for Com world series by Vaughn O’Grady
Article by Vaughn O’Grady from Informa – GSM>3G Vision on HomeZone tariffs.
First, how not to do homezone tariffing. The aim of this system, as we know, is to get an operator’s customers to use one device – their cellular phone – and use it more: offering cheaper tariffs in selected areas – like the user’s home – will encourage this. But a way needs to be found to define a home (or low tariff) area. The simplest way is using cell ID. The operator can thus charge for calls from specified areas at a cheaper rate than regular cellular: the equivalent of a fixed call in most instances.
Read the full article here.