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FedEx and Ketchum best practices in social media study released

An in-depth social media study conducted by FedEx and Ketchum of more than 60 well-known companies has found that significant changes are on the horizon for the way companies will use social media tools to communicate internally. The brands studied include Allstate, American Lung Association, AT&T, Bausch & Lomb, Booz & co, Cargill, CDW, Charles [...]

By Andrew Grill | Posted November 22, 2010 in social media | Tagged Allstate, American Lung Association, Assessing, AT&T, bausch & Lomb, booz & co, Cargill, CDW, charles schwab, Chase, Chevron, cisco, Collaborating, dow, Duke Energy, electrolux, Experimenting, facebook, federal express, fedex and ketchum, fexed, Ford, FPL, GE, GM<Ingersoll Rand, Hallmark Cards, Home Depot, Honeywell, IBM, Iridium, ketchum, KPN, Kraft, leadership, Leo Burnett, Listening, mars, metlife, Nichelin, Office Depot, p&g, Pactiv, participation, Pepsi, philips, PNC, Popeyes, Reclaiming, Refining, renault, Sears, Shell, social media, social media best practice, social media leadership, social media report, Southwest Airlines, Standard & Poors, Staples, Strategy & Planning, Symantec, Tellabs, twitter, United, youtube | Comments (4)

MIPTV in Cannes April 2010 the place to be this year #miptv

I’ve just seen the details for this year’s MIPTV to be held in Cannes April 12 – 16th. From the conference agenda – where else would you find Shine Group’s Elisabeth Murdoch and Joanna Shields, News Corp’s Jonathan Miller, Sky’s Jeremy Darroch to name just a few in the same room. MIP Digital kicks off [...]

By Andrew Grill | Posted March 8, 2010 in conference | Tagged aol, bbc, bt, cannes, Channel 4, conference, digital emmy, Elisabeth Murdoch, emmy, facebook, France Télévision Interactive, Hulu, Intel, ITV Marvel Entertainment and RTL Group, Jeremy Darroch, Joanna Shields, Jonathan Miller, microsoft, mipdigital, miptv, MTV, murdoch, news corporation, Nokia, Paramount Digital Entertainment, shine group, sky, Starz Media, The Walt Disney Company, vodafone, Warner Bros, youtube | Comments (0)

Vodafone mobile internet campaign at Paddington station

I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here. Vodafone keep leading the way in promoting mobile internet with consumers – the other operators in the UK seem to be lagging in this regard. The Vodafone campaign cleverly links various [...]

By Andrew Grill | Posted June 22, 2008 in advertising | Tagged advertising, mobile internet, outdoor advertising, paddington, travel, vodafone, youtube | Comments (0)

The geography of power – how communication has become a global currency and what it means for mobile advertising

I found a fascinating article in a recent edition of Newsweek called Emotional Connections. The article describes an installation at the New York Museum of Modern Art called New York Talk Exchange. Here, MIT have been provided with real time phone records from AT&T and they have a live map of the different connections happening [...]

By Andrew Grill | Posted April 20, 2008 in opinion | Tagged advertising, connections, Exchange, geography, geography of power, global, gps, gsma, location, MIT, mobile, Modern, Museum, new, new york museum of modern art, NYTE, power, profiling, targeted advertising, targted advertising, time, user, York, youtube | Comments (0)